Творческая реклама: приемы и методы ее создания (художественно-аналитическое исследование). Монография. Инна Марусева

Творческая реклама: приемы и методы ее создания (художественно-аналитическое исследование). Монография - Инна Марусева


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М.: Еардарики, 2006. – 399 с.

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      Имишнецкая И. Я. Креатив в рекламе. М. РИП-Холдинг, 2002.

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      Марусева И. В. Риторические фигуры в слогане рекламы. Сборный материал Всероссийской научно-практической конференции. Спб. СПБЕУП, 2010.

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      Источник: http: /censor, net. ua/v2561.

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