Мерчандайзинг. Курс управления ассортиментом в рознице. Светлана Сысоева

Мерчандайзинг. Курс управления ассортиментом в рознице - Светлана Сысоева


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в розничном магазине. – СПб., 2007.

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      По материалам статьи: Качалов И. Успех в рознице: три взгляда с трех сторон // www.kachalov.ru

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      Мерчандайзинг поставщика несколько отличается от мерчандайзинга розничного магазина. В первую очередь задачами мерчандайзера: для производственной или дистрибьюторской компании мерчандайзер – это специалист, обеспечивающий продвижение «своего» товара в различных магазинах. В данной книге аспекты его работы не рассматриваются.

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