Взрывной рост. Как современные быстрорастущие компании совершают успешный прорыв. Шон Эллис
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Harry McCracken, “Inside Mark Zuckerberg’s Bold Plan for the Future of Facebook,” Fast Company, Long Read/Behind the Brand (blog), November 16, 2015.
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“Fireside Chat: Defining True Growth – How Do You Find Your North Star Metric,” GrowthHackers, https://growthhackers.com/videos/gh-conference-16-fireside-chat-with-nate-moch-vp-product-teams-at-zillow-and-morgan-brown-coo-at-inman-news.
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Andrew McInnes, “How Do You Choose the Best Growth Team Model?” Medium, October 19, 2015, medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85be9#.955lnqbgc.
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Josh Schwarzapel, “How to Start a Growth Team: Lessons Learned from Starting the Yahoo Growth & Emerging Products Team,” Medium, July 9, 2015.
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McInnes, “How Do You Choose the Best Growth Team Model?”.
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Morgan interview with Josh Elman, April 26, 2016.
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Morgan interview with Lauren Schafer, March 3, 2016.
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Alice Z. Cuneo, “Microsoft Changes Its Marketing Tune for Lackluster Zune,” Advertising Age, November 5, 2007.
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Farhad Manjoo, “The Flop That Saved Microsoft,” Slate, October 26, 2012.
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Шамат Палихапитья “Как мы направила Facebook на путь, который принес 1 млрд пользователей,” YouTube, 9 января 2013 года, youtube.com/watch?v = raIUQP71SBU; [Author TK: this page has been updated] comment on question “How did Yelp gets its first 25 million reviews? What was the innovation to attract users when they started?” Quora, [date TK], quora.com/How- did- Yelp- get- its- first- 25- million- reviews- What- was- the- innovation- to- attract- users- when- they- started.
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Amy Pack, “Is BranchOut a LinkedIn Killer,” CNBC.com, June 14, 2012, cnbc.com/id/47736408.
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Josh Constine, “How BranchOut Hit the Tipping Point and Grew from 1M to 5.5M Actives in 2 Months,” TechCrunch, March 2, 2012, techcrunch.com/2012/03/02/branchout-growth/; Colleen Taylor, “BranchOut Hits 25 Million Users, Nabs $25M in Series C Funding,” TechCrunch, April 19, 2012, techcrunch.com/2012/04/19/branchout-25-million-users-funding-series-c/.
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Marc Drees, “BranchOut Keeps Falling Down, Down,” ERE Media, June 23, 2012, eremedia.com/ere/branchout-keeps-falling-down-down/.
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Colleen Taylor, “BranchOut CEO Rick Marini on Building a Company atop Facebook’s ‘Shifting Sands’ [TCTV],” TechCrunch, August 10, 2012, techcrunch.com/2012/08/10/branchout-ceo-rick-marini-on-building-a-company-atop-facebooks-shifting-sands-tctv/.
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Ingrid Lunden, “As BranchOut Team Goes to Hearst, 1-Page Buys BranchOut’s Assets for $5.4M in Cash and Shares,” TechCrunch, November 18, 2014, techcrunch.com/2014/11/18/branchout-1-page/.
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Growth @ Airbnb, “Driving User Growth at Airbnb,” posted at YouTube, April 11, 2016, youtube.com/watch?v = 03mc78lKOwI.
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Newsweek Staff, “My Big Break: Yelp’s Jeremy Stoppelman,” Newsweek, October 21, 2009, newsweek.com/my-big-break-yelps-jeremy-stoppelman-81133; Erick Schonfeld, “Citysearch Recasts Itself as CityGrid Media,” TechCrunch, June 2, 2010, techcrunch.com/2010/06/02/citysearch-recasts-itself-as-citygrid-media.