Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас. Джеффри Паркер

Революция платформ. Как сетевые рынки меняют экономику – и как заставить их работать на вас - Джеффри Паркер


Скачать книгу

      16

      Hansell S. No More Giveaway Computers. Free-PC To Be Bought by eMachines // New York Times. 1999. November 30 // http://www.nytimes.com/1999/11/30/business/no-more-giveaway-computers-free-pc-to-be-bought-by-emachines.html.

      17

      Bennett D. 8 Dot-Coms That Spent Millions on Super Bowl Ads and No Longer Exist // Business Insider. 2011. February 2 // http://www.businessinsider.com/8-dot-com-super-bowl-advertisers-that-no-longer-exist-2011-2.

      18

      The Greatest Defunct Web Sites and Dotcom Disasters // Crave, cnet.co.uk. 2008. June 5 // http://web.archive.org/web/20080607211840/http://crave.cnet.co.uk/0,39029477,49296926-6,00.htm.

      19

      Parker G., Van Alstyne M. Information Complements, Substitutes and Strategic Product Design // Proceedings of the Twenty-First International Conference on Information Systems. Association for Information Systems, 2000. Pp. 13–15; Parker G., Van Alstyne M. Internetwork Externalities and Free Information Goods // Proceedings of the Second ACM Conference on Electronic Commerce. Association for Computing Machinery, 2000. Pp. 107–116; Parker G., Van Alstyne M. Two-Sided Network Effects: A Theory of Information Product Design // Management Science. 2005. Vol. 51. No. 10. Pp. 1494–1504.

      20

      Rysman M. The Economics of Two-Sided Markets // Journal of Economic Perspectives. 2009. Vol. 23. No. 3. Pp. 125–143.

      21

      David P. Clio and the Economics of QWERTY // American Economic Review. 1985. Vol. 75. Pp. 332–337.

      22

      UN Data: https://data.un.org.

      23

      Rudder C. Your Looks and Your Inbox // OkCupid // http://blog.okcupid.com/index.php/your-looks-and-online-dating/.

/9j/4QAYRXhpZgAASUkqAAgAAAAAAAAAAAAAAP/sABFEdWNreQABAAQAAABQAAD/4QMvaHR0 cDovL25zLmFkb2JlLmNvbS94YXAvMS4wLwA8P3hwYWNrZXQgYmVnaW49Iu+7vyIgaWQ9Ilc1 TTBNcENlaGlIenJlU3pOVGN6a2M5ZCI/PiA8eDp4bXBtZXRhIHhtbG5zOng9ImFkb2JlOm5z Om1ldGEvIiB4OnhtcHRrPSJBZG9iZSBYTVAgQ29yZSA1LjYtYzEzOCA3OS4xNTk4MjQsIDIw MTYvMDkvMTQtMDE6MDk6MDEgICAgICAgICI+IDxyZGY6UkRGIHhtbG5zOnJkZj0iaHR0cDov L3d3dy53My5vcmcvMTk5OS8wMi8yMi1yZGYtc3ludGF4LW5zIyI+IDxyZGY6RGVzY3JpcHRp b24gcmRmOmFib3V0PSIiIHhtbG5zOnhtcD0iaHR0cDovL25zLmFkb2JlLmNvbS94YXAvMS4w LyIgeG1sbnM6eG1wTU09Imh0dHA6Ly9ucy5hZG9iZS5jb20veGFwLzEuMC9tbS8iIHhtbG5z OnN0UmVmPSJodHRwOi8vbnMuYWRvYmUuY29tL3hhcC8xLjAvc1R5cGUvUmVzb3VyY2VSZWYj IiB4bXA6Q3JlYXRvclRvb2w9IkFkb2JlIFBob3Rvc2hvcCBDQyAyMDE3IChXaW5kb3dzKSIg eG1wTU06SW5zdGFuY2VJRD0ieG1wLmlpZDpENDdFMzZDMTYzRDYxMUU3QThDQkQ3RDM5NDJG QjMyRCIgeG1wTU06RG9jdW1lbnRJRD0ieG1wLmRpZDpENDdFMzZDMjYzRDYxMUU3QThDQkQ3 RDM5NDJGQjMyRCI+IDx4bXBNTTpEZXJpdmVkRnJvbSBzdFJlZjppbnN0YW5jZUlEPSJ4bXAu aWlkOkQ0N0UzNkJGNjNENjExRTdBOENCRDdEMzk0MkZCMzJEIiBzdFJlZjpkb2N1bWVudElE PSJ4bXAuZGlkOkQ0N0UzNkMwNjNENjExRTdBOENCRDdEMzk0MkZCMzJEIi8+IDwvcmRmOkRl c2NyaXB0aW9uPiA8L3JkZjpSREY+IDwveDp4bXBtZXRhPiA8P3hwYWNrZXQgZW5kPSJyIj8+ /+4ADkFkb2JlAGTAAAAAAf/bAIQAAgICAgICAgICAgMCAgIDBAMCAgMEBQQEBAQEBQYFBQUF BQUGBgcHCAcHBgkJCgoJCQwMDAwMDAwMDAwMDAwMDAEDAwMFBAUJBgYJDQsJCw0PDg4ODg8P DAwMDAwPDwwMDAwMDA8MDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwMDAwM/8AAEQgBAAKaAwER AAIRAQMRAf/EAK4AAQACAwEBAQEAAAAAAAAAAAAHCAUGCQQDAgEBAQEBAQEAAAAAAAAAAAAA AAABAgMEEAABBAICAQMDAQUFBAUHDAMCAQMEBQAGEQcSIRMIMSIUQVFhMkIVcYFSIxaRYiQX oXKCM0PBU3PTNNQYotJjk6NElCU1lVcJJlaWEQEBAAIABAQFAwQDAAMBAAAAARECITESA0FR YRNxgZGhIvCxwdHhMlLxBBRCYnIj/9oADAMBAAIRAxEAPwDv5gMBgMBgatum76h11rVnuO9b HA1TV6cEcsruyeFhhtCVBAfIl+4jJUEBHkiJUEUVVRMm201masltxGhdbd/dYdtW06k0qyt5 FnXwhsnY9rr91So5CNxGhkMHaQooPAprx/lqv+zMad3Xfk1tpdeaZs6MGAwGAwGAwGBGvYvc HXHU7umsdg7OxrjvYF7H1rUgdaed/KspXo00vstue2P08nHPFseU8iTlMxtvNcZ8WtdLtySV m2TAYDAYDAYDAYDAYDAYDAYDAYDAYHmmzYldDl2E+Q3EgwGXJE2W6SC2000KmZmS+iIIoqqu LcDR+ru09D7n0us7C61vw2XUbg5DUC0Fl+MpHFeNh4TYkttOgomCpwYJynBJ9qoq503m8zGt tbrcVIOaZMBgMBgMBgMBgMBgMBgMBgQp2T8hOrep9gqdU3G0tk2W7r3baupKahuLyQUFh0WH JBBVQ5SgAuEIqp8eqp+3Oe3d11uK3rpdpmJF07bqbe9aq9s1/wDO/o9wLhwv6lAl1krhpw2i 9yHOaYkN/cC8IbacpwSeioub12m0zGbMXDZsqGAwGAwGAwGAwGBVfavlVWa7t/Z2oVXTnY++ H1AkVd5v9diUp18b8utbtQQCnXEN5xUjuIpILX19E59OeO3exbMXg6Tt5kuZxT3oO51XY2ja b2DRNSY9JvFJAv6diaANyQi2McJLIvABuCJoDiISCRIi/RV+udNduqSsbTFw23NIYDAYDAYD AYGg9o9j671FoGz9j7Ukp2j1aKkiTEgNi9MkuOOAzHixWjNsTekPOA02KkKKZCnKfXM77zSZ rWut2uI+nWfYevdsaDqvY2qE/wD0HboDc6EzLAW5TClyLseS2BuCDzDgk04KESCYknK8c403 m8lhtrdbit6zTJgMBgMBgMBgMBgMBgMCmHyEWAfyN+GsbcUAuvnLzaXWAmo2tau4t1jS677/ ALv2e+grMWL/ADe9x4ff45w7v+eueXH6+H9nXT/HbHNJHyu7S2Ppn4/9h9iaiww9stOxBiUz spBJiM/aWEauGW6jiiCjH/J93g1QF8eDVB5VNd/e6aWxO1rNtpKrfqsn5KaXZ7lJkwey067c 0bY513f9nWepz5ddsMOOj1dLq0oZDpi28iOI6wQe0CoBBx9yLx1u8zzxi88fw3em+WfTKJuj uz+4tanfHfbtqt+0JOs9rag7L2L/AFzKp7Wn2fYH6ErSug62td7smudkONuOtJK9sTaH2vBX fFMz29tpZbnF8/4a31lzJjg2DpfcvlZu3/JXtytrN9v07Bsamf2WzaT9RDQk1e15WX/R6+PN KyjO14G2TJEqvOKBjIEiNRRpt3LZePHnyxj9zeaTM4ffLftVqez+3Ln5SyZHyS2rryL1d2Tb VegRa3+mNxqoY1XBmi/Z/kxXSlQkN/hGDUBQRc+5SJCb3Jtt1flZis2zXHDnGsdffJvtrYt3 +PWxSdK2bdGexOhpWybL1tq39OYAbYLeAwlygWkuGAsmBkgIjxEguhwKpyWSd3bMuLeHL+V2 7ckvxYmg7h3PedKlazbXXabPZm9dw9hwNG0LVJNNX3bFVrspRODYWswHocONWC62LhtuqROK IAror4rOu2Y45tvLC3SS+GMR/U7r7pmfF9u6udosqS70zuOXoHYdjXlXydxsKGDaPV6QqdWY ywpVw44TDKEw0iOoLht8GqY69uj549f+To16/l8v+E2/EHb9nvNu+RWsXF1vNhQaPfUEbUqv sZA/1FBanUjE2SErxFF8XH3CNvyVf8tRzp2LbbOPz5sd2SSXh8kH/JVi57u7m7e0mn6y2Tsu p626vkaVRzKNurRml3PbfZtVnm9ZT4K+UePEgcex5kPk4hcKqZy72d9rMZxMfOt9v8dZc4zf s829/Jvs+50X4m9r6TbSYjTOp7Jv3eOpMNi3/VI2muVMLYq/wdDkSYckS1D6erf7eOG/d2xr tPLN+WM/ya9uZ2l+XzZ+X8kOw43cnZvZlXcf17plnrLsOV1JpYGCwraX12tWUm1FxoSM0ly5 ElhowXhWm+UReU4vu7dV2nLFx8k9udMnjmfd7ujrn5PWuwdN73+D2Jsuvb8zEm9uTNps9QLV CrrKuKQE/XYtXLOZFRmQbfsh4krjCr73+Z92O1tvbLi8efLHyN5pizh92l0Nx3LN+Km3/Jd7 5JbHF3HrWRuVjr2uygrFoX4uu3M5lupuIv4yOy3Jjcb2gc91sw9xr20RRVXGvV0dfUtmvX04 54bm/wB59q3PZPd/VepXL8HsLsO81On6tqLD2X00uul6dAt9hunY5eCq3AWQqoh8i5KNlrj7 1TNe5tbZOdx8uHFOiYlvL9+KLan5E/ICB138N9k1SLedt7pvfXG/WdvqoHH4t7Gv/AGDMsAU mTdCIjpmrbBI64v2B6lynP3d5rrZxuK17euds8OMTRJ3qJa9N9I0Gpd0do9x7v3O/a2tBe6e VVRWd05XgpWyyHrBj8amg17xiCsCSONl4M/5peflu7Z1kltt8v1wY6fyuZJhOXxB3/eN/wCr LdexHXpO06Rumy6dLlyzivTHW6SwcjM/mPQW2orz4AiA46wAg4o+aJ92deztdtePhWO7rJeC 02dnMwGAwGAwGAwGAwGBUP5ubHaQejZ2ha3GnWG2d320HryirawGnJjzVuRLaowjxtNIQ1jM pRJwxAS8VIkTOH/Yv4YnjwdezPyz5cUXfHO3n1PcnyG6ZXTL7oyt3+tgdjdYUE5msSbBB6K1 Q3T8X8ORYwuG5UaO8AEq8K4qm3wv3Y7V/LbXGM8Y13OOsvPwQdvfaPb/AFnrHyn1kN87A1u4 oOuoO39dU2/PVdlsiGFkkSxt6+xqGyiBC5NplY7jjjguKpijYEg5zu+2vVM3lnj8W5rLZwnP wTN/zt37fPk30hP1baXK/oe12zadGpquMCK3tkih1+fJtLlx5Q4KMxYMjFioBKhEy675eJim dPcu28xeHH5sdEmtzzQhadvdpsb/AEh2G/8AY83c63v6n0XbbChbhF1Z/Spd20wVRGcBjyV8 ITzbTyOqsgJKOARpwmc73NurxznH/wBW5pMcpy+bsPnueUwGAwGAwGAwGAwGAwKC9tB2ofzT 0cenpOqRdo/5K3v57u4sTpEBYH+oqvzRsa51l1Hvd9vhSLx8fL08uM82/V7n44zjx+Ltrjou fNp3cN33pO7l6365tLfc59ifVtxsuza90lPr6NHbaNcRYjMtHNieT/hxaf8ABQJ0i81FfFR8 szv13aS55eH92tJr02+vixf/ADg7avel/ioEftl6i7J2PuYeuu1b8q6M1LiuNsXTcqqnQpDA xymx0ZabIhb9opAo62JNqKK69rrrx45xTok2vDhjLzdr9n9u/HXf7HprWu0bTcq/sKl1ybR9 h7q1Ds5WhybvaI+vPz5rjTMQH4hhIJxgX0VBeaUfVvyFZvtt270y85zvhxXXXXeZs/vwTfFP eOje++k+vV7Z2TtjV+8Gtkj3dTuTkOTYVkujr0sRtID8OHFUGDVEYdZL/LEnG1b4X0XpM6by ZzLnmxw21txjCsGs3PZ59Y9H93vd4dgTdl3XvmDp99rL1lHKhdqT3SXTHGGCkVFFCixwRVRz ny5XnheM5a9WJtm8a6WTNmJy/htvdPdG+Uu17T2n1Pd9i3Os9c9hVOmbhKs5lHE0cXztYNVZ VUWpcjpZTFbKQTZSQVCB9VUHDbBUS772W2ZxL6Y/qmmkxi45fN1Lz2PMYDAYH8IkFFIlQRFO SJfRERP1XA58aFOhbS5//YX2NRS2rHUtjsnKmkuWCRyPKd17T40Ga4w6n2uAL6EHkPI8iSIq 8Lnmlz12cv7O+3Dpn65oJW017burPi91E5U1S7DQfHzXN8nbZtm62+p0NTWHFjRAeZZp3gel y0dZJVNUFI4Ii+5/meBctrLNZ5TPG4jfK2+vk/G+QGOz/gJ1H3fvMmzte02K/Tqr/WTdpYQp Jxp2zwa+Z7qRJLQOG/HdMTcMVNfJS5QvVLtOrtTa8/7mv49yycm67lZSukfktO6f6ORyDs+6 9TUFD1LqkuVOsIUKxs9kuX7O9kjIORy1WxG3JLin/H4AyP8AGiZb+G/Tr5cPqk/LXN80X69K 3rTuuuq9d1fYbPe7/WPmFfatWSNlvJUZy3j1rNyw23ZTxbkGgueyjhojRipfyZidWusk4/k1 cW3/APLYt57F7iqtu+WMrapxdUSDe6YqtwuNXvHrcNW1m4nWEa4t4EiRDje08kb+Mhjp7f8A 3qKqihJq7bZ2zw5cvBNddca4480x/IHSuq+rPiP8iZ3TF5KjTbHWYlhPtouz2VxJMkfH8aWj 0mdJJsnvI+XAUfc/mUuE433NdddL0/uxpbtvMtDs+0U6+c+SOw/Jeptne6qrWIL9RqOu7I5C oz0q7sm6qAOuzhdiuRgCaYBYzXwB4DX3BVGvAEztv09XVzx5+Ho105x08v5eTqibs2kb38mu sGd+13rHXYXTobYEnXNgtNuq9Nt3jsWjsTfuCR0H2WUbfeabEGzEW3PFCJcdvOtszjh4XODb FkuM8fqwHx1au63vL4rWL2gXXXbPYWibZPtr+x2qXeO7sUaHWHHtJkSS+45FJUeKQAPJ5p73 gqIQKiZ7Us214Yz6817n+N4+P0Wh+VVrtmz7/wBAdN9e08TZ9gc2H/mbs9FNs1q4Z1Gmm07E CbJbjzDbbetJEVR4ZLzJpRXhOVzt3rbZrPj9
Скачать книгу