Бренд-маркетинг и корпоративный маркетинг. Маргарита Акулич

Бренд-маркетинг и корпоративный маркетинг

корпоративного маркетинга. Они могут думать, что они игнорируют онлайн-объявления, но они будут бросать, по крайней мере, один взгляд на ссылки рядом со своим почтовым ящиком, потому что ключевое слово объявления «намеренно» находится рядом с сообщением в папке «Входящие».

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

/9j/4AAQSkZJRgABAQIAdgB2AAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDAAMCAgICAgMCAgIDAwMDBAYEBAQEBAgGBgUGCQgKCgkICQkKDA8MCgsOCwkJDRENDg8QEBEQCgwSExIQEw8QEBD/2wBDAQMDAwQDBAgEBAgQCwkLEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBAQEBD/wAARCAGeAk8DAREAAhEBAxEB/8QAHQAAAgIDAQEBAAAAAAAAAAAABQYEBwIDCAEJAP/EAEsQAAEDAwMCBAQDBgMGBAMIAwECAwQABREGEiExQQcTIlEIFGFxMoGRFSNCobHBFlLRFyQzYuHwCUNT8TRyghglZHODoqOyNZLC/8QAGwEAAgMBAQEAAAAAAAAAAAAAAwQBAgUGAAf/xAA6EQACAgEEAQMCBAMHAwUBAQAAAQIDEQQSITEFEyJBBlEUMmFxI4GxFTNCkaHB8CTR4RY0UmLxJTX/2gAMAwEAAhEDEQA/APmowDgY+9ZcmdpWuEGreOgJ60vYbOmGy0BXp5xjvWfadPovgcosdL8VScZyDSEpbZHSen6lTRW+srUpJUQn3/KtbR2nzbzujcW2LmkLgq3XgIUcJXxzzT+qjvryjjtNP0rcMvu1TQ/ESAe2eK5qyG1na6S1SQt6zhHzEyAOnBI70fTSxwMaiOVkUVoNOJ4EpLJrLZxkj6VOSriRnGuSAOfvRFLANwIyoysnNXUkCdZqLCgrGatuKeng/BkpOCOc17JbZg3JSnNVyWUck22Rw9Oab25yqhWT9gzRXumdTeHVvMeCyAnG1IBrltTPdM6eEcRwO2pnCxaSCMbUdKVreWRtOVvE1ze46on3x+tdNoVyYvkvysq5bfNa6ZzcomnyzV1IDKJ+SkbuKq3k9glMN7sJB5NVbCRQSjtbev2oMngZhHBNQngA0F9jCRtSn6cHtXiyRIQxlJI69CDVchFEyU0Qk5ryZ5xLf+FSIy74mSnnAFOMW30A/wDM6kHH6Cs7yrxR/P8A2B47PpbYGBFjRVSBlHkISkDvkVytOMJmBb2w/wDs+PKTuYUGirIJIH5U1x2Ai2j2Pbra0+XPJCnk7VlRPIx7ivKEU8o85MNwI7aCqUpzelKVYRjnJ5x/KmIpYcivbwKcTU1/k3+TGdDbUPOEcYJrPhqbHY18B5VpLIxeQl/c00lB3ck8frTqju4A8/JqRKszbztrEtLctPVKU9D3BNU3wztT5Jab5NUl+ZNtqG7e+0C2sg7jz1xzj2qZ2OyOEycbZZNV70bai+3It0/K5zXlvrSrKxng9Oh96DdpYcOD7CRm0ssmWfQNr0ZaWW7e244/Id3yH1nKsYz+namIaOOmh7e2wc7NzwQNQa2sttmixMx9oeIRvI5UenHvmh36pVy9KJaNWVuJ7Okbnf2mU2+UtG3ulWMDHcVMNFZqWtrId0awtCsl+ttocssyQqQlKhsyvO0cnn3xTkKbYVuuYJzUnkILtLsq3KtciR8zGUgAIc9Kftn2oyp3R9Nvgh8PK7PLbZHobLkF25NR1LVubba42oHYmpo0+ItOeCsrMvIqXfRbVrua9WX2f81EirLkdCOBu/LmkbdJ6L9WyWV8BVZ6nAStGon5iUm73VmQw+2ShTidrjSv4UfWi06hz4m85KSg0+ANqqezfrjCt1luYRLtC8upcbUpKd3ZQ75HQ9P0oGssVs4wh8FqltTyMENqzLbudmaTKDa0JU8l2IUIKQPUEL6K/rRqnXtnHHH7HpZUsg+56njOaVdt1ttU7AR5cXcNuSOBjJql2si9O64r/M9GtqZusMuFZbfbLn5kdm4XySIThD2UeYlB6g87sjkivaaUKIxnF8yeGenmTcX8CfqPS2p5d2kriv29MOQ84/8ALQVlLragAFFxR4GSciktVTa5va1jPwEra24ZKa0wuw2pt2XJbelxElSFpZOQc5CVHOMdal6d11lk1kCWR++W28XOxrdiSbM4krU624CrcvCjkAZByetLaebg3BPgtNJoXdZMXRdpVbCubcYz8oRSA6sllQVuQgJA5SCSc9Rz1qrUm3GPOCItJch9h9ek5rEq82JTFrnSY8eQ+24lO5WNri1BXCEZ2gjvn3oleYPMlj7kSSl0Nl7jL+Qchsy0S48mK5H+VYilxLrBUNqXQU5Ck54PXjNO2p7U4fIBcdkM6ftw1Pam27s2i32uIppYlxSh9ZKkFpDXmcOgBJyUc4J6Z4E6oxljITc2hW1JN+Rtsa/26O9I+Qb/AGgPnFAJkNbdqfMSrOEIKdw5Seh74oMmk+FktFtEi6Xh5uFbYEfSku/TpLSZtvZdSne28ry8LLiQFoTuUFEYAKlHJ25TV8pYg0RHGWzC16sv1jXH09crZMZfS6wGW3vQ8qOptIU652CknCgAfVtKcADNXhdZW9kisoJxyicq52m43i+w2mm5yGEIwpaC4heW0pWgjgBIO47ckYUTuO4CrNw3e0hZwBW40axuXSHNauTEsIhvwWCoxXFeYpKW0AJG1wlI3Ftwjy0hR/CMkPpLOPkIpto3XN12eq4tzLrcGZciIlEqG0UIithpXqUcghaNquQDuGMoIPFS5Ne1Hks8g+NMYasiL7abjIMNcFHnPPsLAWptzyxvJyUoeBwpLaVEICQFbiavmKaa7I2yk8JBCHqJlyTHtkmY2ubFQy82W20IYYSrASVOq4A2q5yMEjHB5qVNz7J9JrrJIh/sW7TmZDNzbekGMFNtNu+tSVpO08jATtyEkqPRX1qUnLsiUJR5xwDmrWt69ymXUSnJDyGocWG0Tt3ZSEl1SQEAk7sLUpXHOBjFVcFktv4A+modrlXV+1MrlqXJfcZlfOSPMVhCBnAA55OBkDhOTknNE5KN8BBMGTaw7AaesVtmKiDO/a2puOysBLRUVfxklZOc4APJqqjJsIk2uEQ9V668No6okC8a4aakuHmRGkhIYWCFbindk5xt5zx1znguzcui0NPbL8qIzHjf4bahlJbk6mtS1IWlthboKSEo3oGEJOVKJO4KyBz05obi00muAr0Vy5DF81PoHU8CbBtyITfnFAb8khKGXRhKEAn18kAqWepPbtac4tYURb8PbW8yQNiSYk+c6o3KWhEf5mY8lbKmWC83tDQQ5hS1pCElfq49OMDdmhRwlmfReS3E4RrhqGyFkzIoLRSGHUKKVLZISpDigei1AnOOMK

Скачать книгу