The Complete English Tradesman (1839 ed.). Defoe Daniel
outcries of his wife, to go and fetch a midwife. It was necessary, in his way, to go by a church, where there was always, on that day of the week, a morning sermon early, for the supplying the devotion of such early Christians as he; so the honest man, seeing the door open, steps in, and seeing the minister just gone up into the pulpit, sits down, joins in the prayers, hears the sermon, and goes very gravely home again; in short, his earnestness in the worship, and attention to what he had heard, quite put the errand he was sent about out of his head; and the poor woman in travail, after having waited long for the return of her husband with the midwife, was obliged (having run an extreme hazard by depending on his expedition) to dispatch other messengers, who fetched the midwife, and she was come, and the work over, long before the sermon was done, or that any body heard of the husband: at last, he was met coming gravely home from the church, when being upbraided with his negligence, in a dreadful surprise he struck his hands together, and cried out, 'How is my wife? I profess I forgot it!'
What shall we say now to this ill-timed devotion, and who must tempt the poor man to this neglect? Certainly, had he gone for the midwife, it had been much more his duty, than to go to hear a sermon at that time.
I knew also another tradesman, who was such a sermon-hunter, and, as there are lectures and sermons preached in London, either in the churches or meeting-houses, almost every day in the week, used so assiduously to hunt out these occasions, that whether it was in a church or meeting-house, or both, he was always abroad to hear a sermon, at least once every day, and sometimes more; and the consequence was, that the man lost his trade, his shop was entirely neglected, the time which was proper for him to apply to his business was misapplied, his trade fell off, and the man broke.
Now it is true, and I ought to take notice of it also, that, though these things happen, and may wrong a tradesman, yet it is oftener, ten times for once, that tradesmen neglect their shop and business to follow the track of their vices and extravagence – some by taverns, others to the gaming-houses, others to balls and masquerades, plays, harlequins, and operas, very few by too much religion.
But my inference is still sound, and the more effectually so as to that part; for if our business and trades are not to be neglected, no, not for the extraordinary excursions of religion, and religious duties, much less are they to be neglected for vices and extravagances.
This is an age of gallantry and gaiety, and never was the city transposed to the court as it is now; the play-houses and balls are now filled with citizens and young tradesmen, instead of gentlemen and families of distinction; the shopkeepers wear a differing garb now, and are seen with their long wigs and swords, rather than with aprons on, as was formerly the figure they made.
But what is the difference in the consequences? You did not see in those days acts of grace for the relief of insolvent debtors almost every session of parliament, and yet the jails filled with insolvents before the next year, though ten or twelve thousand have been released at a time by those acts.
Nor did you hear of so many commissions of bankrupt every week in the Gazette, as is now the case; in a word, whether you take the lower sort of tradesman, or the higher, where there were twenty that failed in those days, I believe I speak within compass if I say that five hundred turn insolvent now; it is, as I said above, an age of pleasure, and as the wise man said long ago, 'He that loves pleasure shall be a poor man' – so it is now; it is an age of drunkenness and extravagance, and thousands ruin themselves by that; it is an age of luxurious and expensive living, and thousands more undo themselves by that; but, among all our vices, nothing ruins a tradesman so effectually as the neglect of his business: it is true, all those things prompt men to neglect their business, but the more seasonable is the advice; either enter upon no trade, undertake no business, or, having undertaken it, pursue it diligently: drive your trade, that the world may not drive you out of trade, and ruin and undo you. Without diligence a man can never thoroughly understand his business and how should a man thrive, when he does not perfectly know what he is doing, or how to do it? Application to his trade teaches him how to carry it on, as much as his going apprentice taught him how to set it up. Certainly, that man shall never improve in his trading knowledge, that does not know his business, or how to carry it on: the diligent tradesman is always the knowing and complete tradesman.
Now, in order to have a man apply heartily, and pursue earnestly, the business he is engaged in, there is yet another thing necessary, namely, that he should delight in it: to follow a trade, and not to love and delight in it, is a slavery, a bondage, not a business: the shop is a bridewell, and the warehouse a house of correction to the tradesman, if he does not delight in his trade. While he is bound, as we say, to keep his shop, he is like the galley-slave chained down to the oar; he tugs and labours indeed, and exerts the utmost of his strength, for fear of the strapado, and because he is obliged to do it; but when he is on shore, and is out from the bank, he abhors the labour, and hates to come to it again.
To delight in business is making business pleasant and agreeable; and such a tradesman cannot but be diligent in it, which, according to Solomon, makes him certainly rich, and in time raises him above the world and able to instruct and encourage those who come after him.
CHAPTER VI
OVER-TRADING
It is an observation, indeed, of my own, but I believe it will hold true almost in all the chief trading towns in England, that there are more tradesmen undone by having too much trade, than for want of trade. Over-trading is among tradesmen as over-lifting is among strong men: such people, vain of the strengh, and their pride prompting them to put it to the utmost trial, at last lift at something too heavy for them, over-strain their sinews, break some of nature's bands, and are cripples ever after.
I take over-trading to be to a shopkeeper as ambition is to a prince. The late king of France, the great king Louis, ambition led him to invade the dominions of his neighbours; and while upon the empire here, or the states-general there, or the Spanish Netherlands on another quarter, he was an over-match for every one, and, in their single capacity, he gained from them all; but at last pride made him think himself a match for them all together, and he entered into a declared war against the emperor and the empire, the kings of Spain and Great Britain, and the states of Holland, all at once. And what was the consequence? They reduced him to the utmost distress, he lost all his conquests, was obliged, by a dishonourable peace, to quit what he had got by encroachment, to demolish his invincible towns, such as Pignerol, Dunkirk, &c., the two strongest fortresses in Europe; and, in a word, like a bankrupt monarch, he may, in many cases, be said to have died a beggar.
Thus the strong man in the fable, who by main strength used to rive a tree, undertook one at last which was too strong for him, and it closed upon his fingers, and held him till the wild beasts came and devoured him. Though the story is a fable, the moral is good to my present purpose, and is not at all above my subject; I mean that of a tradesman, who should be warned against over-trading, as earnestly, and with as much passion, as I would warn a dealer in gunpowder to be wary of fire, or a distiller or rectifier of spirits to moderate his furnace, lest the heads of his stills fly off, and he should be scalded to death.
For a young tradesman to over-trade himself, is like a young swimmer going out of his depth, when, if help does not come immediately, it is a thousand to one but he sinks, and is drowned. All rash adventures are condemned by the prudent part of mankind; but it is as hard to restrain youth in trade, as it is in any other thing, where the advantage stands in view, and the danger out of sight; the profits of trade are baits to the avaricious shopkeeper, and he is forward to reckon them up to himself, but does not perhaps cast up the difficulty which there may be to compass it, or the unhappy consequences of a miscarriage.
For want of this consideration, the tradesman oftentimes drowns, as I may call it, even within his depth – that is, he sinks when he has really the substance at bottom to keep him up – and this is all owing to an adventurous bold spirit in trade, joined with too great a gust of gain. Avarice is the ruin of many people besides tradesmen; and I might give the late South Sea calamity for an example in which the longest heads were most overreached, not so much by the wit or cunning of those they had to deal with as by the secret promptings of their own avarice; wherein they abundantly verified an old proverbial speech or saying, namely, 'All covet, all lose;' so it was there indeed, and the cunningest, wisest, sharpest, men lost the most money.
There