Explosive PR. Full Practice Guide in Capture of the World with Invention of the News, Ideas, and Senses. Igor Szucs
they tried to bring a mattress in the mausoleum. Not for “Lenin’s making alive” – we are not madmen! And in order to “spend less means for body’s care” because the magnetic field of the miracle-mattress revive even the dead cells, it results in having economy in embalming.
Idea 4. We announce a national competition “100 ways of using of the mattress “Phoenix”. Somebody makes a house for a child, somebody makes a box for a dog, somebody – a dinner table, clothes, an office partition, a raft, a cover-plane and so on. Thanks Dan Kennedy for this idea.
Idea 3. The action again. In the Red Square or next to the office at Semenovskaya a man prays to a mattress. They think he is a madman, but in reality, he thanks for better health. He is in a T-shirt in cold weather and bathing trunks.
Idea 2. They block the entrance to the State Duma with a mattress. A hapless courier carried it to the address of the delivery but all spread out. It turned out that he was wrong with the address. Maybe – if to serve as a rumor – he really carried to the Duma.
Idea 1. Live webcast: recording of sleep on the mattress of a beautiful girl. She is sleeping live for all night. The stream is on “Facebook”, periscope. The girl is attractive, nicely dressed, can be in special underclothes. It will be cool: “And now I fall asleep on camera”. You can make a special website where the logo “Phoenix” and “Fohow” will be. Before sleep a photo shoot takes place live with a slight erotic tinge and children with cats in the frame.
17) Тоp-5 PR-ideas for promotion of the cedar nuts
Idea 5. You should lay out the portraits of Putin and Trump with nuts, send photos to the mass media. As a variant, the near nuts resemble… Turn on your fantasy! Or a man was found, who collects such similarity. The mass media likes such stories very much.
Idea 4. You should make a scene at a fancy restaurant (White Rabbit, “Pushkin”, “Turandot”, La Marée, “Zolotoy”, “BOLSHOI” etc.): “Ho-ow? Have not you nuts? You are a loser and rogue, non-trend goof. And you are the best, called!” The cedar nuts, as I noticed, are in different restaurants in abundance. Therefore, you should make PR of the nuts of concretely your firm: “Do not you have Pupkin’s nuts?” Well, the list goes on.
Idea 3. We publish the cocktail recipes from the cedar nuts with funny names. We practice the addition of chopped nuts to the usual drinks like whiskey-Cola. We publish the video-reviews about the miraculous wonderful effect on your “YouTube” -channel.
Idea 2. Product-placement of the nuts in home porn. I have such an idea not in the first time, right? I do not know why! So, we organize a shooting with a girl, like Berkova, Sasha Grey, Pamela Anderson, “the Bald of Brothers” and with your nuts.
Idea 1. The nuts were put to the urban monuments, where it would be appropriate and funny at once. For example, to Sholokhov, to the boat, to the hairs on Gogolevskey Boulevard. Turn on your fantasy!
18) Тоp-5 PR-ideas for “YouTube” A channel about snowmobiles, quad bikes, and extreme sports
Idea 5. The snowmobile until there is snow (in summer – the quad bike) is equipped with ambulance, fire-fighting patrol, the police, or all it at once. A group of “national patrol” quickly responds and delivers all necessary things faster than conventional technics.
Idea 4. Driving by a snowmobile or by a quad bike will be available to all interested girls for free if they arrive to the place of driving in a swimming suit. Consent to the photo and publishing is compulsory.
Idea 3. The excursion, for example, around the city Chekhov by a quad bike. Reference – “The bike tour in Gomel”: https://youtu.be/HRGSyFUXbBM. Why around Chekhov? There a powerful group of “Chekhov’s crooks” dwells.
Idea 2. We go on the Garden Ring by the quad bike with a flag and a mannequin of a known recognizable politician. The witnesses throw photos and videos to the mass media.
Idea number 1. In the center of Moscow, a clean Maybach” (or “Porsche Pananmera”, limousine, “Ferrari”, if you pull) comes with a trailer where a filthy-filthy quad bike is. The witnesses send photos to the mass media. On the quad bike and “Maybach” there is your logotype, website, and link to “YouTube” -channel.
19) Тоp-5 PR-ideas for promotion of the extreme sportsman (e.g. kayaker)
Idea 5. You should hang like illegal on a kayaker a banner “Red Bull” and somebody will “complain” about it. Or you send to the news: a racer “Red Bull” came first (or last, or only). It will be seen by not a sponsor and you will announce and express the position that you need money and you decided to attract the sponsors in such a way.
Idea 4. A sportsman proposed to the Olympic champion, for example Daria Klishina or just a country-woman-champion. As a variant, he just admits openly in love.
Idea 3. We organize a kayaking-tour (rodeo or slalom) in the dirtiest river – in support of the ecology’s preserving. We make PR of ourselves and our club, a “VK” page, a website – anything!
Idea 2. Kayaking by something unusual: an inflatable mattress, beds, an inflatable woman, an inflatable man (female kayaking, of course).
Idea 1. Photo or video editing. A famous face is a kayaker (latent in a good way; and anybody did not know even!). As Yeltsin was fond of tennis, Putin – judo and calisthenics, Medvedev – squash, and for example Shoigu – kayaking (in addition to tank biathlon).
20) Тоp-5 PR-ideas for attracting attention to the coffee on the wheels and to the other mobile coffee-places
Idea 5. A man measured his pulse 300 after your coffee, called an ambulance and asked in return as compensation a coffee subscription. A cheater was exposed, he had a “fake” heart rate monitor, but still he was given a subscription. For creativity!
Idea 4. A bath with coffee. A man bought your franchise in order to do a bath with coffee at home – it stimulates him. We take photos and shoot video.
Idea 3. Who comes in a swimming suit – he gets coffee free. It is recommended to take winter photos in the background of snow and other people in hats and coats. We shoot video.
Idea 2. From the cups of coffee, they laid out an inscription and a logotype of the coffee brand and they shot it from a big wheel. Thanks Inna Alekseeva, she has made it for “Chupa-Chups”. Variation is an inscription of the machines (of traffic policemen, fire fighters, ambulances – (to buy unofficially” or re-photoshop, to make a scene on this background).
Idea 1. A man has bought a secret ingredient for 1 million rubles. Do not you have a secret ingredient? Here is another idea – it must be!
21) Тоp-5 PR-ideas for promotion of the plastic windows
Idea 5. A new product. They are integrated in the windows: a radio, wi-fi, a tracking system, rain sensors (in order to understand either to wash or not to wash).
Idea 4. A new service – a built-in safe in the windows. We publish photos of the experimental sample.
Idea 3. A household art. An exhibition of the prints of the fingers on the windows. A variant: a performance-exhibition “Interesting pictures on the windows”. Street-art. You have to behave like a hooligan a bit on other people’s windows.
Idea 2. My favorite. The most beautiful rigger-woman and rack woman of the windows. We take photos. Variation – a calendar with the sexiest rigger-men and rigger-women. By analogy with the firefighters: do you remember that MES published after the Canadian firefighters a beautiful calendar – a dream of a divorced woman?
Idea 1. A ghost. We shoot an amateur video: we sit and socialize in the kitchen. A naked girl flashed. Or a ghost? What is it? The logotype in the