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Bradley A., McDonald M. The Social Organization. How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. Harvard Business Review Press, 2011. Preface xiii.
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Комментарии
1
Anthony J. Bradley. Five Major Challenges Organizations Face Regarding Social Software. Gartner Inc., February 15, 2008.
2
Kevin Cooney and Chris Wire, Xilinx Inc., telephone conversations with Mark P. McDonald, February 5, 2010 and October 14, 2010.
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FICO and myFICO are trademarks of the Fair Isaac Corporation in the United States and other countries.
4
Adam Sarner. The Business Impact of Social Computing: Real-World Results for Marketing. Gartner Inc., November 13, 2009.
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Mark P. McDonald and Dave Aron. Reimagining IT: The 2011 CIO Agenda. Gartner Inc., January 1, 2011.
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Todd Nissen. Ford Motor Company, e-mails with Anthony J. Bradley, May 19–30, 2011.
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Anthony J. Bradley. The Business Impact of Social Computing: Real-World Results for Customer Engagement. Gartner Inc., November 4, 2009.
8
Miguel Lozano. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.
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Gilberto Garcia. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.
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Miguel Lozano. CEMEX Inc., telephone conversations with Mark P. McDonald, September 27, 2010 and January 5, 2011.