The Bay State Monthly. Volume 2, No. 6, March, 1885. Various
he has taken no active interest in any political movement of the day.
Such, in brief, is Charles A.B. Shepard, a man better known, perhaps, than any other among the book trade of this country, everywhere popular, and nowhere more truly so than among those who are brought daily in contact with him and who know him best.
The firm of Lee and Shepard removed from 149 Washington street, in 1873, to a new building, which, replacing the one which had been destroyed in the great Boston fire, now stands on the south-east corner of Franklin and Hawley street. In these commodious and sumptuously-fitted quarters the firm tarried until their removal, in January of the present year, to their new quarters at No. 10 Milk street, adjoining the "old South." Here they have evidently settled down to stay, perhaps for the remaining years of their joint business life.
When they started in the "old dye-house" it was simply as booksellers. They owned no stereotyped plates, and for some weeks had no thought of entering into any business relations with authors. One day Mr. Shepard chanced to make a social call upon Mr. Samuel C. Perkins, formerly associated with Phillips, Sampson and Company, who, after their failure, had become possessed of some stereotype plates. During the conversation Mr. Perkins recalled the fact, and asked Mr. Shepard to take them off his hands. The wherewithall to purchase was wanting; but Mr. Shepard, conscious of what he was doing, decided to buy them, giving the firm's notes in payment. These plates included those of Oliver Optic's "Boat Club Series," in six volumes, and those of the "Riverdale Stories" in twelve volumes. Mr. Lee approved the transaction, and the firm at once brought out a new edition of both series. They met with a quick sale; indeed, so wonderful was their success that the author, who was then a Boston school teacher, was summoned and commissioned to prepare a series of books for girls. From that time down to the present day, the pen of "Oliver Optic" has been busily employed in behalf of the American youth. He has produced, besides the series already named, the "Army and Navy stories," in six volumes; the "Great Western series," in six volumes; the "Lake Shore series," in six volumes; the "Onward and Upward series," in six volumes; the "Starry Flag series," in six volumes; the "Woodville Stories," and the "Yacht Club series," each in six volumes; and two series of six volumes each, entitled "Young America abroad." Hundreds of thousands of copies have been sold of these books, and the demand for them to-day is almost as large as it was ten or fifteen years ago. It is no exaggeration to say that there is scarcely a young man or woman now living who has not read and profitted by one or more of Oliver Optic's stories.
Among the other successful writers whom Lee and Shepard brought into notice was Miss Rebecca S. Clark, known the world over by her pseudonym of "Sophie May." Her first book was "Little Prudy," which achieved a reputation not surpassed by that of Miss Alcott's "Little Women." This first volume was rapidly succeeded by others by the same author, which in turn won favor, and are now grouped in the catalogue in series, namely: "Little Prudy Series," "Little Prudy's Flyaway Series," "Dotty Dimple Series," and "Flaxie Frizzle Stories," each comprising six volumes. All of these books grew into the people's hearts, and ere long the newspapers noticed them, the magazines devoted large space to reviewing them, and the stately and sober-minded "North American Review," in a characteristic article, from Colonel Higginson's pen was led to say of their merits:
"Genius comes in with 'Little Prudy.' Compared with her, all other book-children are cold creations of literature only; she alone is the real thing, all the quaintness of childhood, its originality, its tenderness and its teasing, its infinite unconscious drollery, the serious earnestness of its fun, the fun of its seriousness, the natural religion of its plays and the delicious oddity of its prayers—all these waited for dear Little Prudy to embody them."
Such a verdict, from so exalted authority, has had its effect. The demand for Sophie May's books has been almost unprecedented. Inspired by her success in this line the author has also written several volumes for older readers, and they, too, have proved successful.
Another author, who has held a prominent place in the firm's catalogue, is Mr. George M. Baker. Although he has done much for the entertainment of the young people in the line of story-telling, his greatest success has been found in his series of amateur dramatic books, which have long ago become standard. I would not undertake to mention how many "plays" he has written; but to simply read the "mail orders" for such literature or watch customers as they come and go from "headquarters," would incline everybody to believe that he had produced about all that are ever needed.
Lee and Shepard's catalogue embraces the names of a great many authors, to even enumerate which would require much space in this magazine. Among the more prominent I will call to mind the Rev. Asa Bullard, Professor James De Mille, Miss Amanda M. Douglass, who has written some of the best stories in American literature for older readers; the Rev. Elijah Kellogg, the author of many bright and wholesome stories for youth; Mr. J.T. Trowbridge, who is known everywhere; the "Rev. Petroleum V. Nasby," whom President Lincoln termed the third power in crushing the rebellion; Charles Sumner, the edition of whose works, published by this house, was thought worthy of award at the Philadelphia exhibition; Francis H. Underwood, who first suggested the "Atlantic Monthly" magazine, and is one of the most genial and scholarly of American writers; Colonel T.W. Higginson, who has produced a number of pleasant books, and is the author of the most popular school History of the United States ever written; B.P. Shillaber (Mrs. Partington), and a host of other names, which the lack of space forbids me to mention.
In the making of books Lee and Shepard have shown an originality, which has always been noticeable. In more ways than one, they have been pioneers, and have set examples, which other firms have closely imitated and followed. It was this house which first conceived the idea of publishing serially favorite songs and poems in elegantly illustrated form,—an idea which was at once taken up by nearly every other publishing house in the country. These were issued in cloth binding, and, two years ago, in the now famous "Golden Floral" style. In their new dress these books have proved to be the most popular of their kind ever sold on this continent.
The house has also produced other illustrated books, of artistic excellence. Among these Miss Jerome's "One Year's Sketch Book" has been declared to be without a rival, in its own field, while Miss Miner's "Orchids" must needs be seen to be appreciated.
But I have reached the limits placed upon this article. I have omitted to speak of many things of which I should like to say something. But the warp and woof of the story are here given, and the reader will easily discover therefrom that no secrets underly the firm of Lee and Shepard save,—industry at home, and integrity in all their dealings with the public.
Hon. Rodney Wallace
[Pastor of the Calvinistic Congregational Church, Fitchburg.]
This is not a biography, it is a sketch; possibly I might say it is an outline. At any rate the life of our subject can not be written till other chapters are added, and the end comes. May it be long delayed.
The intense culmination of forces in the busy period of a man's life renders it fruitful in material for a sketch. What a successful man, of marked force of character, has done, may be an incentive and an encouragement to others. Perhaps this was Longfellow's chief thought when he penned the "Psalm of Life:"
Lives of great men all remind us
We can make our lives sublime.
The lives of great men, and conspicuously that of the subject of this sketch, prove that, in this country, a boy need not be born with a silver spoon in his mouth, nor with a brilliant speech on his lips, to reach eminent success, and be held in high honor; but that the noblest results of a life of industry and frugality, and the highest honors any worthy ambition can crave, are within reach of the boy who has energy, courage, integrity of purpose, and purity of character. By their native energy some of the most conspicuous men of our time have made their way against obstacles which would have been too much for less sturdy wills. Whatever deficiencies there may have been in their early training were largely atoned for by native energy and force of character. Because this is all true of the subject of this paper, we tell the story in the hope that some other struggling boy may take courage from his example.
His Start In Life
Rodney Wallace was born in New Ipswich, New Hampshire, December