The Juice Master Juice Yourself Slim: The Healthy Way To Lose Weight Without Dieting. Jason Vale
Juice Diet was, and still is, so successful. People saw their fat disappearing before their eyes, and this led to a feeling of momentum and inspiration: two of the most valuable commodities we will ever possess in our quest to emigrate to Slim Land.
Another common remark is ‘Quick results often bring quick failures’, but it was the super-fast results that created the momentum and excitement to continue with a juicy and healthy lifestyle after the 7 days. It is because fast results inspire that I have deliberately created a 7-day kick-start part of this lifestyle-changing Juice Yourself Slim programme. I believe slow results bring about fast failures. There is, after all, nothing more uninspiring and likely to have you reaching for the cookie jar than losing 1lb a week for a month! At the same time there is nothing more likely to inspire you and keep you motivated than seeing incredible weight loss and at least the outline of what could be a defined stomach in a relatively short space of time.
Juice Yourself to Supreme Health
A point I wish to reiterate over and over again is that this book is not simply about getting slim. Although it is entitled Juice Yourself Slim, it could easily have been called ‘Juice Yourself to Lower Cholesterol’, ‘Juice Yourself to Lower Blood Pressure’ or ‘Juice Yourself to Supreme Health’. However, I know that some members of the dietetic and medical professions will be sceptical and disdainful, no matter how extraordinary the improvement in someone’s health or weight as a direct result of what they deem an ‘alternative’ approach.
The World is Flat
In order for dietary and medical breakthroughs to occur, it’s essential for the movers and shakers in the health and diet industry to be open to anything that has a fundamentally positive effect on health and obesity, especially if it doesn’t involve a drug of any kind. If we all still held on to deep-rooted ‘facts’ written years ago by experts, we would have expanded our world very little due to a fear we would fall off its edge!
As we speak there are hundreds, if not thousands, of ‘double blind’ tests being carried out by drug companies across the world to find the solution to the Western world’s big FAT problem. And why wouldn’t they? Finding the next licensed ‘slimming pill’ is big business – sorry, I mean massive business – the kind of business that’s as corrupt as any other when we are talking big numbers.
Blockbuster: Come and Discover the Financial Difference
Let me give you an idea of what I am talking about here. If a drug company gets their ‘fat drug’ licensed it is worth well over $1 billion per year. That’s ONE BILLION DOLLARS. The advertising budget for drugs of this nature can be as much as $150 million (that’s apparently more than Pepsi Cola’s!). This type of drug is known in the industry as a ‘blockbuster’, and getting one appears to be the Holy Grail of drug companies. These companies can spend as much as £10,000 trying to convince their main distribution centres – doctors’ surgeries – that this new, all-singing, all-dancing drug will solve the world’s obesity problem. If they can convince the doctors, they have effectively struck gold, and the pills – no matter how potentially dangerous they are – will be taken by many desperate overweight people. And when you are overweight and it’s affecting every aspect of your life, you really can get desperate. We will seemingly try anything, regardless of whether it makes any rational sense or not. I mean, people even thought eggs and bacon swimming around in fat was better for healthy weight loss than fruit after reading the Atkin’s Diet. This just shows how our natural intuitive common sense can go out the window when weight loss is promised, and never more so than when weight-loss drugs are involved.
When you are overweight and it’s affecting every aspect of your life, you really can get desperate. We will seemingly try anything, regardless of whether it makes any rational sense or not.
There have been many blockbuster ‘weight-loss’ drugs over the years, each hailed as the new ‘wonder’ drug. Sometimes, though, I wonder why.
Dying to Lose Weight
Take the ‘amazing’ weight-loss drug known as phen-phen. So amazing that along with the weight loss came heart disease, hypertension and even death. A lawsuit against phen-phen manufacturer Wyeth found the company responsible for the death of a Texas woman diagnosed with PPH (primary pulmonary hypertension). The woman’s family was awarded $1.13 billion to compensate for her death due to PPH, caused by taking Pondimin, a phen-phen diet pill. Although this is a rare case, in that the woman actually died, Wyeth have set aside $22 billion to pay damages to over 600,000 people.
Collateral Damage
It has been reported that over 10,000 people in the UK are killed every year by ADRs (adverse drug reactions). To put this in some sort of perspective, there are just over 3,000 people a year killed on our roads in the UK. In the US this figure is estimated at near the 100,000 mark! However, the casualties of ADR are simply viewed as the result of ‘friendly fire’. After all, the only reason why ‘they’ produce such drugs is not to maim or kill but to provide genuine solutions to health problems, especially obesity – a health problem which, coincidentally, just happens to be worth billions for the right pill. What I find incredible is that despite the huge number of undisputed adverse side-effects caused by weight-loss drugs, the argument is always the same: ‘They do more good than harm’ and ‘In the fight against disease and obesity there will inevitably be some casualties until we find the cure.’
The cure, of course, is about as obvious as it gets when it comes to the disease (for that is how it is now classified) known as overweight or obesity. I don’t honestly think you need a Harvard degree or a masters in bioscience technology to realize that if someone who is overweight ate less and moved more on a regular basis, they would indeed have found the ‘cure’.
However, in reality the ‘cure’ for overweight and obesity is much more complicated. Genuine addiction to certain foods and drinks plays a major part in weight problems, as do a ‘diet mentality’ and a lack of inspiration. If it were as simple as just knowing what to do to lose weight and keep it off, obesity would be as rare as finding a free parking space in London. Luckily, once you understand how to shift from a ‘diet mentality’ to one of ‘food freedom’, as fully described in Chapter 10, then contrary to popular belief, getting slim and staying slim can be easy. A full understanding of a ‘food freedom’ mentality is essential before the brain will even accept that the words ‘easy’ and ‘slimming’ can ever go in the same sentence.
Luckily, once you understand how to shift from a ‘diet mentality’ to one of ‘food freedom,’ then contrary to popular belief, getting slim and staying slim can be easy.
Pharmageddon
It’s not just drug companies getting fatter off the fat crisis. There are a million ‘alternative’ weight-loss remedies out there also searching for their piece of the fat pie. The difference is that when an alternative ‘natural’ remedy suggests it can help aid weight loss in any way then it is immediately described as ‘worthless’ and sometimes even ‘dangerous’ by some of the medical profession. Even today as I write this page there is a headline in the national press which reads:
Herb Cures that Do More Harm than Good
The reason for this bold statement is due to the fact they claim there is ‘no scientific evidence’ that these therapies work or are safe to use. Dr Canter, who was reported in the Daily Mail on 3 October 2007 as saying he wants these treatments banned, said, ‘It seems to me if you look at a drug in mainstream medicine it doesn’t get used on a patient until its efficacy has been demonstrated.’ This same argument seems to be used against just about