ОТКАТ-2. Особая Техника Клиентской АТтракции. Максим Николаевич Горбачев

ОТКАТ-2. Особая Техника Клиентской АТтракции - Максим Николаевич Горбачев


Скачать книгу
Р. Откаты в практике снабжения // Логистик & Система. 2005. № 5.

      15

      Там же.

      16

      Каминская Е. Сглаживаем сезонные спады продаж инструментами трейд-маркетинга // Sales business/ Продажи. 2006. № 1. С. 54–56.

      17

      По материалам газет «Ведомости» № 89 от 19.05.2006 и «Бизнес» от 02.12.2005.

      18

      Бодряков Р. Откаты в практике снабжения // Логистик & Система. 2005. № 5.

      19

      Денисов Д. Территория отката // Бизнес-журнал. 2005. № 8.

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
Скачать книгу