A Life Less Throwaway: The lost art of buying for life. Tara Button

A Life Less Throwaway: The lost art of buying for life

but if I were looking for some expert advice on cyber security, dental health or how my breasts are best supported, these three celebs might be my very last port of call.

There doesn’t seem to be much logic to it, but marketers still do it, because it works. But why?

Research shows that we’re much more likely to buy a product, and even willing to spend up to 50 per cent more on it, if we have ‘admiring envy’ of a person who owns it.¹⁶

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