The Greatness Guide: One of the World's Top Success Coaches Shares His Secrets to Get to Your Best. Робин Шарма
or Madonna or Bill Clinton make you feel? You get my point. People go where they are made to feel cared for, special and good. People buy from a place of emotional engagement. Seems so obvious. Yet most businesses don’t get it.
Here’s my bold statement for today: Business is in so many ways about love. Think about it. Success comes by treating your customers with love. Acclaim comes by doing your job with love. Market leadership comes with selling your wares with love. If your customers only like you, you are vulnerable to losing them when a competitor with a cheaper product or a more economical service comes along. Why? Because you’ve failed to emotionally connect with them. But when your customers love you—because you’ve touched their hearts by the way that you occur in their lives—you become part of their extended family. You’re now a part of their community. They become loyal. They tell the rest of the family about you. And they’ll take good care of you should times get tough.
So I’ll keep going to Starbucks. I love the place. And if you ever want to find me, I’ll be the guy tucked away in the quiet corner, sipping on a grande soy latte with a smile on my face and joy in my heart—feeling the love.
Every time you say yes to something that is unimportant, you are saying no to something that is important. “Yes men” and “yes women” never create anything great. There’s huge value in getting good at saying no.
Say no to the friend who wants to meet over coffee to gossip. Say no to the co-worker who wants to spread his negativity and cynicism. Say no to the relative who laughs at your dreams and makes you doubt yourself. Say no to the social obligations that drain time from your life’s work.
Every time you say yes to something that is unimportant, you say no to something that is important.
You can’t be all things to all people. The best among us get that. Know your priorities. Know your goals. Know what needs to get done over the coming weeks, months and years for you to feel that you played your best game as a human being. And then say no to everything else. Sure some people around you might not be happy. But would you rather live your life according to the approval of others or aligned with your truth and your dreams?
Powerful thought: Great achievement often happens when our backs are up against the wall. Pressure can actually enhance your performance. Your power most fully exerts itself when the heat is on. Who you truly are surfaces only when you place yourself in a position of discomfort and you begin to feel like you’re out on the skinny branch. Challenge serves beautifully to introduce you to your best—and most brilliant—self. Please stop and think about that idea for a second or two. Easy times don’t make you better. They make you slower and more complacent and sleepy. Staying in the safety zone—and coasting through life—never made anyone bigger. Sure it’s very human to take the path of least resistance. And I’d agree it’s pretty normal to want to avoid putting stress on yourself by intensely challenging yourself to shine. But greatness never came to anyone normal. (Mahatma Gandhi, Bill Gates, Oprah Winfrey, Mother Teresa, Albert Schweitzer, Andy Grove and Thomas Edison definitely marched to a different drumbeat—thank God).
I’ve never forgotten the story of the famed explorer Hernando Cortés. He landed on the shores of Veracruz, Mexico, in 1519. Wanted his army to conquer the land for Spain. Faced an uphill battle: an aggressive enemy, brutal disease and scarce resources. As they marched inland to do battle, Cortés ordered one of his lieutenants back to the beach with a single instruction: “Burn our boats.” My kind of guy.
Challenge serves beautifully to introduce you to your best—and most brilliant—self.
How fully would you show up each day—at work and in life—if retreat just wasn’t an option? How high would you reach, how greatly would you dare, how hard would you work and how loud would you live if you knew “your boats were burning,” that failure just wasn’t a possibility? Diamonds get formed through intense pressure. And remarkable human beings get formed by living from a frame of reference that tells them they just have to win.
One of the training programs that we offer companies to help them get to world class in their marketspace is called Grow The Leader. Organizations all around the world including NASA and pharmaceutical giant Wyeth are using our unique process to increase employee engagement, enhance culture, dramatically boost performance and produce superior business results. Grow The Leader is based on a simple yet powerful concept: The ultimate competitive advantage of your enterprise comes down to a single imperative—your ability to grow and develop leaders faster than your competition. The more quickly you can get every single person in the company demonstrating leadership behavior—regardless of their position—the more quickly you will lead the field. Your race is to grow leaders fast and develop a “culture of leadership” before your competition does.
A leadership culture is one where everyone thinks like an owner, like a CEO or managing director. It’s one where everyone is entrepreneurial and proactive. This means they focus on getting to solutions rather than on the problems. This means they do whatever it takes to keep customers happy. This means they worry about sales and do their part to reduce costs. This means they take personal responsibility for achieving results that move the business forward (whether they run the mailroom or sit in a boardroom). This means they shape culture, stay positive and lead by example. We’ve helped our clients create leadership cultures and the results have been nothing short of remarkable.
The ultimate competitive advantage of your enterprise comes down to a single imperative—your ability to grow and develop leaders faster than your competition.
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