Креативное созидание. Гэри Пизано

Креативное созидание - Гэри Пизано


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Michael Beer, "Cracking the Code of Change," Harvard Business Review, May/June 2000.

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      James G. March, "Exploration Versus Exploitation in Organizational Learning," Organization Science 2, no. 1 (February 1991): 71–87.

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      О дилемме «исследование vs эксплуатация» см. Charles O'Reilly and Michael Tushman, Lead and Disrupt: How to Solve the Innovator's Dilemma (Palo Alto, CA: Stanford Business Books, 2016).

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      См. Sara Moeller, Frederick Schlingemann, and Rene Stulz, "Do Shareholders of Acquiring Firms Gain from Acquisitions," NBER working paper no. 9523; Boston Consulting Group, "A Brave New World of M&A: How to Create Value from Mergers and Acquisitions," July 2007.

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      На проблему выбора между исследованием и использованием впервые обратил внимание Джеймс Марч, "Exploration in Organizational Learning."

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