THE LADIES' PARADISE. Ðмиль ЗолÑ
certainly increase.
Bourdoncle had taken up one of the pieces of silk, and was examining the grain with the eye of a connoisseur. It was a faille with a blue and silver selvage, the famous Paris Paradise, with which Mouret hoped to strike a decisive blow.
“It is really very good,” observed Bourdoncle.
“And the effect it produces is better than its real quality,” said Bouthemont. “Dumonteil is the only one capable of manufacturing such stuff. Last journey when I fell out with Gaujean, the latter was willing to set a hundred looms to work on this pattern, but he asked five sous a yard more.”
Nearly every month Bouthemont went to Lyons, staying there days together, living at the best hotels, with orders to treat the manufacturers with open purse. He enjoyed, moreover, a perfect liberty, and bought what he liked, provided that he increased the yearly business of his department in a certain proportion, settled beforehand; and it was on this proportion that his commission was based. In short, his position at The Ladies’ Paradise, like that of all the managers, was that of a special tradesman, in a grouping of various businesses, a sort of vast trading city.
“So,” resumed he, “it’s decided we mark it five francs twelve sous? It’s barely the cost price, you know.”
“Yes, yes, five francs twelve sous,” said Mouret, quickly; “and if I were alone, I’d sell it at a loss.”
The manager laughed heartily. “Oh! I don’t mind, that will just suit me; it will treble the sale, and as my only interest is to attain heavy receipts.”
But Bourdoncle remained very grave, biting his lips. He drew his commission on the total profits, and it did not suit him to lower the prices. Part of his business was to exercise a control over the prices fixed upon, to prevent Bouthemont selling at too small a profit in order to increase the sales. Moreover, his former anxiety reappeared in the presence of these advertising combinations which he did not understand. He ventured to show his repugnance by saying:
“If we sell it at five francs twelve sous, it will be like selling it at a loss, as we must allow for our expenses, which are considerable. It would fetch seven francs anywhere.”
At this Mouret got angry. He struck the silk with his open hand, crying out excitedly: “I know that, that’s why I want to give it to our customers. Really, my dear fellow, you’ll never understand women’s ways. Don’t you see they’ll be crazy after this silk?”
“No doubt,” interrupted the other, obstinately, “and the more they buy, the more we shall lose.”
“We shall lose a few sous on the stuff, very likely. What matters, if in return we attract all the women here, and keep them at our mercy, excited by the sight of our goods, emptying their purses without thinking? The principal thing, my dear fellow, is to inflame them, and for that you must have one article which flatters them—which causes a sensation. Afterwards, you can sell the other articles as dear as anywhere else, they’ll still think yours the cheapest. For instance, our Golden Grain, that taffeta at seven francs and a half, sold everywhere at that price, will go down as an extraordinary bargain, and suffice to make up for the loss on the Paris Paradise. You’ll see, you’ll see!”
He became quite eloquent.
“Don’t you understand? In a week’s time from today I want the Paris Paradise to make a revolution in the market. It’s our master-stroke, which will save us, and get our name up. Nothing else will be talked of; the blue and silver selvage will be known from one end of France to the other. And you’ll hear the furious complaints of our competitors. The small traders will lose another wing by it; they’ll be done for, all those rheumatic old brokers shivering in their cellars!”
The shopmen checking the goods round about were listening and smiling. He liked to talk in this way without contradiction. Bourdoncle yielded once more. However, the case was empty, two men were opening another.
“It’s the manufacturers who are not exactly pleased,” said Bouthemont. “At Lyons they are all furious with you, they pretend that your cheap trading is ruining them. You are aware that Gaujean has positively declared war against me. Yes, he has sworn to give the little houses longer credit, rather than accept my prices.”
Mouret shrugged his shoulders. “If Gaujean doesn’t look sharp,” replied he, “Gaujean will be floored. What do they complain of? We pay ready money and we take all they can make; it’s strange if they can’t work cheaper at that rate. Besides, the public gets the benefit, and that’s everything.”
The shopman was emptying the second case, whilst Bouthemont was checking the pieces by the invoice. Another shopman, at the end of the counter, was marking them in plain figures, and the checking finished, the invoice, signed by the manager, had to be sent to the chief cashier’s office. Mouret continued looking at this work for a moment, at all this activity round this unpacking of goods which threatened to drown the basement; then, without adding a word, with the air of a captain satisfied with his troops, he went away, followed by Bourdoncle.
They slowly crossed the basement floor. The air-holes placed at intervals admitted a pale light; while in the dark corners, and along the narrow corridors, gas was constantly burning. In these corridors were situated the reserves, large vaults closed with iron railings, containing the surplus goods of each department. Mouret glanced in passing at the heating apparatus, to be lighted on the Monday for the first time, and at the post of firemen guarding a giant gas-meter enclosed in an iron cage. The kitchen and dining rooms, old cellars turned into habitable apartments, were on the left at the corner of the Place Gaillon. At last he arrived at the delivery department, right at the other end of the basement floor. The parcels not taken away by the customers were sent down there, sorted on tables, placed in compartments each representing a district of Paris; then sent up by a large staircase opening just opposite The Old Elbeuf, to the vans standing alongside the pavement. In the mechanical working of The Ladies’ Paradise, this staircase in the Rue de la Michodière disgorged without ceasing the goods swallowed up by the slide in the Rue Neuve-Saint-Augustin, after they had passed through the mechanism of the counters up above.
“Campion,” said Mouret to the delivery manager, a retired sergeant with a thin face, “why weren’t six pairs of sheets, bought by a lady yesterday about two o’clock, delivered in the evening?”
“Where does the lady live?” asked the employee.
“In the Rue de Rivoli, at the corner of the Rue d’Alger—Madame Desforges.”
At this early hour the sorting tables were bare, the compartment only contained a few parcels left over night. Whilst Campion was searching amongst these packets, after having consulted a list, Bourdoncle was looking at Mouret, thinking that this wonderful fellow knew everything, thought of everything, even when at the supper-tables of restaurants or in the alcoves of his mistresses. At last Campion discovered the error; the cashier’s department had given a wrong number, and the parcel had come back.
“What is the number of the paydesk that debited that?” asked Mouret: “No. 10, you say?” And turning towards his lieutenant, he added: “No. 10; that’s Albert, isn’t it? We’ll just say two words to him.”
But before starting on their tour round the shops, he wanted to go up to the postal order department, which occupied several rooms on the second floor. It was there that all the provincial and foreign orders arrived; and he went up every morning to see the correspondence. For two years this correspondence had been increasing daily. At first occupying only about ten clerks, it now required more than thirty. Some opened the letters, others read them, seated at both sides of the same table; others again classed them, giving each one a running number, which was repeated on a pigeonhole. Then when the letters had been distributed to the different departments and the latter had delivered the articles, these articles were put in the pigeonholes as they arrived, according to the running numbers. There was then nothing to do but to check and tie them up, which was done in a neighboring room by a squad of workmen who were nailing and tying up from morning to night.
Mouret put his usual question: “How many letters this morning, Levasseur?”