THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen
both these classes from two others; the shiftless ne'er do-well and the lower-class delinquent. In point of natural endowment the pecuniary man compares with the delinquent in much the same way as the industrial man compares with the good-natured shiftless dependent. The ideal pecuniary man is like the ideal delinquent in his unscrupulous conversion of goods and persons to his own ends, and in a callous disregard of the feelings and wishes of others and of the remoter effects of his actions; but he is unlike him in possessing a keener sense of status, and in working more consistently and farsightedly to a remoter end. The kinship of the two types of temperament is further shown in a proclivity to "sport" and gambling, and a relish of aimless emulation. The ideal pecuniary man also shows a curious kinship with the delinquent in one of the concomitant variations of the predatory human nature. The delinquent is very commonly of a superstitious habit of mind; he is a great believer in luck, spells, divination and destiny, and in omens and shamanistic ceremony. Where circumstances are favorable, this proclivity is apt to express itself in a certain servile devotional fervor and a punctilious attention to devout observances; it may perhaps be better characterized as devoutness than as religion. At this point the temperament of the delinquent has more in common with the pecuniary and leisure classes than with the industrial man or with the class of shiftless dependents.
Life in a modern industrial community, or in other words life under the pecuniary culture, acts by a process of selection to develop and conserve a certain range of aptitudes and propensities. The present tendency of this selective process is not simply a reversion to a given, immutable ethnic type. It tends rather to a modification of human nature differing in some respects from any of the types or variants transmitted out of the past. The objective point of the evolution is not a single one. The temperament which the evolution acts to establish as normal differs from any one of the archaic variants of human nature in its greater stability of aim—greater singleness of purpose and greater persistence in effort. So far as concerns economic theory, the objective point of the selective process is on the whole single to this extent; although there are minor tendencies of considerable importance diverging from this line of development. But apart from this general trend the line of development is not single. As concerns economic theory, the development in other respects runs on two divergent lines. So far as regards the selective conservation of capacities or aptitudes in individuals, these two lines may be called the pecuniary and the industrial. As regards the conservation of propensities, spiritual attitude, or animus, the two may be called the invidious or self-regarding and the non-invidious or economical. As regards the intellectual or cognitive bent of the two directions of growth, the former may be characterized as the personal standpoint, of conation, qualitative relation, status, or worth; the latter as the impersonal standpoint, of sequence, quantitative relation, mechanical efficiency, or use.
The pecuniary employments call into action chiefly the former of these two ranges of aptitudes and propensities, and act selectively to conserve them in the population. The industrial employments, on the other hand, chiefly exercise the latter range, and act to conserve them. An exhaustive psychological analysis will show that each of these two ranges of aptitudes and propensities is but the multiform expression of a given temperamental bent. By force of the unity or singleness of the individual, the aptitudes, animus, and interests comprised in the first-named range belong together as expressions of a given variant of human nature. The like is true of the latter range. The two may be conceived as alternative directions of human life, in such a way that a given individual inclines more or less consistently to the one or the other. The tendency of the pecuniary life is, in a general way, to conserve the barbarian temperament, but with the substitution of fraud and prudence, or administrative ability, in place of that predilection for physical damage that characterizes the early barbarian. This substitution of chicanery in place of devastation takes place only in an uncertain degree. Within the pecuniary employments the selective action runs pretty consistently in this direction, but the discipline of pecuniary life, outside the competition for gain, does not work consistently to the same effect. The discipline of modern life in the consumption of time and goods does not act unequivocally to eliminate the aristocratic virtues or to foster the bourgeois virtues. The conventional scheme of decent living calls for a considerable exercise of the earlier barbarian traits. Some details of this traditional scheme of life, bearing on this point, have been noticed in earlier chapters under the head of leisure, and further details will be shown in later chapters.
From what has been said, it appears that the leisure-class life and the leisure-class scheme of life should further the conservation of the barbarian temperament; chiefly of the quasi-peaceable, or bourgeois, variant, but also in some measure of the predatory variant. In the absence of disturbing factors, therefore, it should be possible to trace a difference of temperament between the classes of society. The aristocratic and the bourgeois virtues—that is to say the destructive and pecuniary traits—should be found chiefly among the upper classes, and the industrial virtues—that is to say the peaceable traits—chiefly among the classes given to mechanical industry.
In a general and uncertain way this holds true, but the test is not so readily applied nor so conclusive as might be wished. There are several assignable reasons for its partial failure. All classes are in a measure engaged in the pecuniary struggle, and in all classes the possession of the pecuniary traits counts towards the success and survival of the individual. Wherever the pecuniary culture prevails, the selective process by which men's habits of thought are shaped, and by which the survival of rival lines of descent is decided, proceeds proximately on the basis of fitness for acquisition. Consequently, if it were not for the fact that pecuniary efficiency is on the whole incompatible with industrial efficiency, the selective action of all occupations would tend to the unmitigated dominance of the pecuniary temperament. The result would be the installation of what has been known as the "economic man," as the normal and definitive type of human nature. But the "economic man," whose only interest is the self-regarding one and whose only human trait is prudence is useless for the purposes of modern industry.
The modern industry requires an impersonal, non-invidious interest in the work in hand. Without this the elaborate processes of industry would be impossible, and would, indeed, never have been conceived. This interest in work differentiates the workman from the criminal on the one hand, and from the captain of industry on the other. Since work must be done in order to the continued life of the community, there results a qualified selection favoring the spiritual aptitude for work, within a certain range of occupations. This much, however, is to be conceded, that even within the industrial occupations the selective elimination of the pecuniary traits is an uncertain process, and that there is consequently an appreciable survival of the barbarian temperament even within these occupations. On this account there is at present no broad distinction in this respect between the leisure-class character and the character of the common run of the population.
The whole question as to a class distinction in respect to spiritual make-up is also obscured by the presence, in all classes of society, of acquired habits of life that closely simulate inherited traits and at the same time act to develop in the entire body of the population the traits which they simulate. These acquired habits, or assumed traits of character, are most commonly of an aristocratic cast. The prescriptive position of the leisure class as the exemplar of reputability has imposed many features of the leisure-class theory of life upon the lower classes; with the result that there goes on, always and throughout society, a more or less persistent cultivation of these aristocratic traits. On this ground also these traits have a better chance of survival among the body of the people than would be the case if it were not for the precept and example of the leisure class. As one channel, and an important one, through which this transfusion of aristocratic views of life, and consequently more or less archaic traits of character goes on, may be mentioned the class of domestic servants. These have their notions of what is good and beautiful shaped by contact with the master class and carry the preconceptions so acquired back among their low-born equals, and so disseminate the higher ideals abroad through the community without the loss of time which this dissemination might otherwise suffer. The saying "Like master, like man," has a greater significance than is commonly appreciated for the rapid popular acceptance of many elements of upper-class culture.
There is also a further range of facts that go to lessen class differences as regards the survival of the pecuniary virtues. The pecuniary struggle produces an underfed class, of large