THE COLLECTED WORKS OF THORSTEIN VEBLEN: Business Theories, Economic Articles & Essays. Thorstein Veblen
a lively appreciation of the dignity and merit of the barbarian virtues; and it argues also that there is a degree of congruity between the devout attitude and the predatory habit of mind. It is only on second thought, if at all, that the devout fancy of modern worshippers revolts at the imputation of ferocious and vengeful emotions and actions to the object of their adoration. It is a matter of common observation that sanguinary epithets applied to the divinity have a high aesthetic and honorific value in the popular apprehension. That is to say, suggestions which these epithets carry are very acceptable to our unreflecting apprehension.
Mine eyes have seen the glory of the coming of the Lord:
He is trampling out the vintage where the grapes of wrath are stored;
He hath loosed the fateful lightning of his terrible swift sword;
His truth is marching on.
The guiding habits of thought of a devout person move on the plane of an archaic scheme of life which has outlived much of its usefulness for the economic exigencies of the collective life of today. In so far as the economic organization fits the exigencies of the collective life of today, it has outlived the regime of status, and has no use and no place for a relation of personal subserviency. So far as concerns the economic efficiency of the community, the sentiment of personal fealty, and the general habit of mind of which that sentiment is an expression, are survivals which cumber the ground and hinder an adequate adjustment of human institutions to the existing situation. The habit of mind which best lends itself to the purposes of a peaceable, industrial community, is that matter-of-fact temper which recognizes the value of material facts simply as opaque items in the mechanical sequence. It is that frame of mind which does not instinctively impute an animistic propensity to things, nor resort to preternatural intervention as an explanation of perplexing phenomena, nor depend on an unseen hand to shape the course of events to human use. To meet the requirements of the highest economic efficiency under modern conditions, the world process must habitually be apprehended in terms of quantitative, dispassionate force and sequence.
As seen from the point of view of the later economic exigencies, devoutness is, perhaps in all cases, to be looked upon as a survival from an earlier phase of associated life—a mark of arrested spiritual development. Of course it remains true that in a community where the economic structure is still substantially a system of status; where the attitude of the average of persons in the community is consequently shaped by and adapted to the relation of personal dominance and personal subservience; or where for any other reason—of tradition or of inherited aptitude—the population as a whole is strongly inclined to devout observances; there a devout habit of mind in any individual, not in excess of the average of the community, must be taken simply as a detail of the prevalent habit of life. In this light, a devout individual in a devout community can not be called a case of reversion, since he is abreast of the average of the community. But as seen from the point of view of the modern industrial situation, exceptional devoutness—devotional zeal that rises appreciably above the average pitch of devoutness in the community—may safely be set down as in all cases an atavistic trait.
It is, of course, equally legitimate to consider these phenomena from a different point of view. They may be appreciated for a different purpose, and the characterization here offered may be turned about. In speaking from the point of view of the devotional interest, or the interest of devout taste, it may, with equal cogency, be said that the spiritual attitude bred in men by the modern industrial life is unfavorable to a free development of the life of faith. It might fairly be objected to the later development of the industrial process that its discipline tends to "materialism," to the elimination of filial piety. From the aesthetic point of view, again, something to a similar purport might be said. But, however legitimate and valuable these and the like reflections may be for their purpose, they would not be in place in the present inquiry, which is exclusively concerned with the valuation of these phenomena from the economic point of view.
The grave economic significance of the anthropomorphic habit of mind and of the addiction to devout observances must serve as apology for speaking further on a topic which it can not but be distasteful to discuss at all as an economic phenomenon in a community so devout as ours. Devout observances are of economic importance as an index of a concomitant variation of temperament, accompanying the predatory habit of mind and so indicating the presence of industrially disserviceable traits. They indicate the presence of a mental attitude which has a certain economic value of its own by virtue of its influence upon the industrial serviceability of the individual. But they are also of importance more directly, in modifying the economic activities of the community, especially as regards the distribution and consumption of goods.
The most obvious economic bearing of these observances is seen in the devout consumption of goods and services. The consumption of ceremonial paraphernalia required by any cult, in the way of shrines, temples, churches, vestments, sacrifices, sacraments, holiday attire, etc., serves no immediate material end. All this material apparatus may, therefore, without implying deprecation, be broadly characterized as items of conspicuous waste. The like is true in a general way of the personal service consumed under this head; such as priestly education, priestly service, pilgrimages, fasts, holidays, household devotions, and the like. At the same time the observances in the execution of which this consumption takes place serve to extend and protract the vogue of those habits of thought on which an anthropomorphic cult rests. That is to say, they further the habits of thought characteristic of the regime of status. They are in so far an obstruction to the most effective organization of industry under modern circumstances; and are, in the first instance, antagonistic to the development of economic institutions in the direction required by the situation of today. For the present purpose, the indirect as well as the direct effects of this consumption are of the nature of a curtailment of the community's economic efficiency. In economic theory, then, and considered in its proximate consequences, the consumption of goods and effort in the service of an anthropomorphic divinity means a lowering of the vitality of the community. What may be the remoter, indirect, moral effects of this class of consumption does not admit of a succinct answer, and it is a question which can not be taken up here.
It will be to the point, however, to note the general economic character of devout consumption, in comparison with consumption for other purposes. An indication of the range of motives and purposes from which devout consumption of goods proceeds will help toward an appreciation of the value both of this consumption itself and of the general habit of mind to which it is congenial. There is a striking parallelism, if not rather a substantial identity of motive, between the consumption which goes to the service of an anthropomorphic divinity and that which goes to the service of a gentleman of leisure chieftain or patriarch—in the upper class of society during the barbarian culture. Both in the case of the chieftain and in that of the divinity there are expensive edifices set apart for the behoof of the person served. These edifices, as well as the properties which supplement them in the service, must not be common in kind or grade; they always show a large element of conspicuous waste. It may also be noted that the devout edifices are invariably of an archaic cast in their structure and fittings. So also the servants, both of the chieftain and of the divinity, must appear in the presence clothed in garments of a special, ornate character. The characteristic economic feature of this apparel is a more than ordinarily accentuated conspicuous waste, together with the secondary feature—more accentuated in the case of the priestly servants than in that of the servants or courtiers of the barbarian potentate—that this court dress must always be in some degree of an archaic fashion. Also the garments worn by the lay members of the community when they come into the presence, should be of a more expensive kind than their everyday apparel. Here, again, the parallelism between the usage of the chieftain's audience hall and that of the sanctuary is fairly well marked. In this respect there is required a certain ceremonial "cleanness" of attire, the essential feature of which, in the economic respect, is that the garments worn on these occasions should carry as little suggestion as may be of any industrial occupation or of any habitual addiction to such employments as are of material use.
This requirement of conspicuous waste and of ceremonial cleanness from the traces of industry extends also to the apparel, and in a less degree to the food, which is consumed on sacred holidays; that is to say, on days set apart—tabu—for the divinity or for some member of the lower ranks of the preternatural