What Business Should I Start?. Rhonda Abrams
customers by offering very low prices only brings in bargain hunters—who will dump you as soon as they find someone else with even lower prices.
In any event, you will greatly enhance your chances of success if you work on those communication skills—it will be more difficult for developers overseas with broken English to compete with you if you’re able to communicate with customers and clients clearly, concisely, and in the language of their native tongue.
step 2
Define your aspirations
define your aspirations
Picture three would-be entrepreneurs at a seminar on “Starting Your Own Business:”
The first one thinks, “I’d love to leave my job and work for myself. I’m tired of all the petty office politics and silly company rules. I’m willing to work hard, but I want to take control of my life and be my own boss.”
The second smiles, imagining the possibility of being able to pursue his hobby—photography—as a business. “Since I took that early retirement deal, I’ve got enough to live on. But I could make a little extra money photographing weddings and babies. And I’d always have a reason to buy the latest photo equipment.”
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