Show Rod Model Kits. Scotty Gosson

      In the early 1990s, many of the older model-collecting peers I had found didn’t take me seriously. They’d allow me to travel with them to the Toledo Toy Fair, held at the Lucas County Recreation Center in Maumee, Ohio, several times a year. But they thought it was ridiculous that when the doors opened and the mad scramble to find collectible treasures in plastic ensued, I was interested in only one thing: show rods. What could possibly possess me to want to collect such silly and outlandish kits, when there were valuable and desirable models such as AMT 3-in-1 annuals to be had? We all have our vices, as they say, and the show rod compulsion had an unshakeable hold on me.

      After attending more and more toy shows, I became interested in the different variations and issues of the show rod kits I was collecting. I began making contact with others who had similar interests and assimilated as much information on the subject as I could. I even went so far as to visit Revell-Monogram in 1996 to interview Bob Reder, Roger Harney, and John Cather. I wanted to write a book on what I had learned, but the scope was deemed too narrow. One of my lifetime goals has indirectly been completed by living vicariously through author Scotty Gosson!

      In 1995, I received a call from Tom Lowe at Playing Mantis. He had a plan to turn several Tom Daniel designs into 1/64-scale diecast cars. Tom Daniel advised Tom Lowe to give me a call to get some help in acquiring the plastic kits to use for reference. That was my first step toward working in the hobby kit industry. From that point on, Tom Lowe and I wanted to work together, but it wasn’t until 2006 that we were finally able to make it happen. Today, I am the Director of Design and Development for AMT and MPC model kits at Tom’s second company, Round 2, LLC.

      I’ve quickly learned how things work in kit manufacturing and today’s retail market. Don’t get me wrong; I still pinch myself regularly in disbelief that I get to be involved. As a 10-year-old kid, never in a million years would I have dreamed that one day I’d get to be a caretaker of the AMT and MPC model kit brands. But these days I have to chuckle at the wishful and overzealous kit collector I was, versus now, being on the development and production side. I remember a specific phone call from my collecting days with the late Bill Lastovich from Revell-Monogram, telling me I was on the fringe of what I wanted. Now I understand exactly why.

      Models have always been made of 1:1 cars, but nowhere is the link stronger than in the show rod genre. It’s easy to see the obvious connection between full-size show rods and their model kit counterparts. It was a natural progression that became a symbiotic relationship. The exploding model kit industry was hungry for exciting new subject matter. Several model companies plucked famous custom-car designers out of the 1:1 world to help produce scale replicas of the show rods that were taking the nation’s custom-car shows by storm. Other companies purchased real show rods outright, kitted them, and then gave them away in sweepstakes contests. It was two worlds colliding, and feeding off each other quite effectively. What kid went to a car show in the early 1960s and didn’t come away wanting his own Outlaw or Li’l Coffin kit? In some cases, it became a “chicken or the egg” situation. Which came first, the kit or the actual car?

      The designers and customizers became consultants to the model companies, dreaming up stylized parts for custom versions of other, otherwise “stock” models. Some even designed wonderful series of fictitious show rods that young modelers gobbled up in mind-boggling quantities. AMT had Barris, Winfield, and the Alexander Brothers; MPC had Jeffries, Casper, and Bradley; Monogram had Starbird and Daniel; Revell had Roth and Deal. It was perfect timing, because any show rod kit could sell in the quantities necessary to recoup the tooling costs, negating any concerns of the inability to produce additional kit variants from the same molds. The kits sold so well that in-house designers were used to create even more crazy kits to meet the demand. AMT’s John Bogosian and Dave Carlock dreamed up some of the most imaginative show rod models ever seen!

      Today, show rod models are a dicey proposition. A unique and only partial segment of the remaining model kit market, it has been proven that a re-issued vintage show rod model kit is only going to sell a limited volume. Many kits will never be re-issued for that reason, making the original issues highly collectible and valuable. As for an all-new kit of a vintage show rod,