Demand Driven Material Requirements Planning (DDMRP), Version 2. Carol Ptak

Demand Driven Material Requirements Planning (DDMRP), Version 2

rel="nofollow" href="#fb3_img_img_982b0c47-919f-59b6-8d79-50be133ef701.jpg" alt="img"/> Service. A system that has good informational and material flow produces consistent and reliable results. This has implications for meeting customer expectations, not only for delivery performance but also for quality. This is especially true for industries that have shelf-life issues.

Revenue. When service is consistently high, market share tends to grow—or, at a minimum, doesn’t erode.

Quality. When things are flowing well, fewer mistakes are made that are caused by confusion and expediting.

Inventories. Purchased, work-in-process (WIP), and finished goods inventories will be minimized and directly proportional to the amount of time it takes to flow between stages and through the total system. The less time it takes products to move through the system, the less the total inventory investment. The simple equation is Throughput * lead time = WIP. Throughput is the rate at which material is exiting the system. Lead time is the time it takes to move through the system, and WIP is the amount of inventory contained between entry and exit. A key assumption is that the material entering the system is proportionate to the amount exiting the system. The basis for this equation is the queuing theory known as Little’s law.

Expenses. When flow is poor, additional activities and expenses are incurred to close the gaps in flow. Examples would be expedited freight, overtime, rework, cross-shipping, and unplanned partial ships. Most of these activities are indicative of an inefficient overall system and directly cause cash to leave the organization. These types of expenses were described in Chapter 1 in relation to the bimodal distribution.

Cash. When flow is maximized, the material that a company paid for is converted to cash at a relatively quick and consistent rate. This makes cash flow much easier to manage and predict. Additionally, the expedite-related expenses previously mentioned are minimized, limiting cash leaving the organization.

What happens when revenue is growing, inventory is minimized, and additional and unnecessary ancillary expenses are eliminated? Return on investment (ROI) moves in a favorable direction. Thus the fundamental principle is established that the rules and tools of a business should be built around the protection and promotion of flow.

Establishing Flow as the Foundation

It is difficult to foster the flow of relevant information and materials through a system when the components of the system cannot relate their actions to that flow. It’s become cliché to say that our organizations have “silos.” Those silos typically result in friction, conflict, and communication difficulties between functions. This is because we tend to control segments of our organizations through different metrics. Figure 2-1 lists an organization’s primary functions and the respective primary objectives and example metrics to accomplish those objectives.

The actions that each of these functions might take to meet their primary objectives and metrics often come into conflict. As an example, sales typically has a different primary metric than operations. It can frequently be the case that when operations looks to maximize its primary metric, it may compromise or jeopardize the primary metric of sales and vice versa. When quality maximizes its departmental metric, then operations might be adversely affected.

Yet we have already established that when a system flows well, service, revenue, quality, inventories, expenses, and cash are all better controlled. All these elements directly protect the primary objectives of the functions in Figure 2-1. But if flow is not made visible and incorporated into the routine and metrics, then how can it possibly be protected? Flow, if encouraged, measured, and made properly visible, can align all these objectives with the system goal of maximizing return on shareholder equity.

FIGURE 2-1 Organizational functions, objectives, and metrics

Thus, aligning the functions to the promotion and protection of the flow can be the bridge between local actions and the global benefits. Furthermore, this alignment should significantly raise the quality and timing of relevant information and corresponding relevant materials in a system.

Additionally, the protection and promotion of flow is a unifying concept within major process improvement disciplines and their respective primary objectives. Dr. Eliyahu Goldratt, the inventor of the Theory of Constraints had a primary objective of driving system throughput. This was accomplished by a focus on total system flow. Late in Dr. Goldratt’s life, his writings became very specific about the interdependence between the Theory of Constraints and Taiichi Ohno’s work with the Toyota Production System (TPS) and flow. Most in the West might say that the goal of TPS and any Lean system is to eliminate waste. When things flow well, there is indeed less waste. But TPS is not just about waste elimination. When Ohno’s writings are examined closely, it becomes evident that the primary goal was in fact flow as described in his River Production System for Flow. Additionally, the quality movement driven by Dr. W. Edwards Deming and his 14 points for quality heavily relied on flow. The need for flow is obvious in this framework since improved flow results from less variability.

Any discussion or time spent on ideological battles between these disciplines is a complete waste of time and quite frankly, boring. Focusing on flow is about achieving a common objective through a common strategy based on common sense (also leveraging physics, biology, economics, and management accounting).

Goldratt, Ohno, and Deming did not invent the concept of flow. Their disciplines simply built off the works and concepts of industrial giants that changed manufacturing forever and gave birth to the corporate management structure in use today. To these industrial pioneers the concept of flow was simply common sense. These industrial pioneers include:

Frederick Taylor, a founding father of operations management. Taylor developed the processes for time standards, product routings, tools, methods, and instructions as well as variable costing system and standard variance analysis. He developed the concept of planning as an actual business function.

Henry Ford, a founding father of mass production. The processes used in early Ford production were based on the fact that the slowest task governs flow and that when there is synchronization of activity to, through, and from those tasks, total system speed and velocity are protected. Ford was well known for his focus on the value of “no wait time.”

F. Donaldson Brown, a founding father of management accounting. During his time at DuPont, Brown developed the DuPont ROI in addition to cost, volume, profit analysis, and flex budgeting. Brown defined relevant information for decision making and pioneered market segmentation at scale—all of which was based on a foundation of the promotion of flow.

Relevant Information and Materials

Yet there is an important caveat to Plossl’s first law that becomes crucial and central to determining whether flow translates to better ROI performance. It has already been hinted at several times

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