Customer Media A Complete Guide - 2020 Edition. Gerardus Blokdyk

Customer Media A Complete Guide - 2020 Edition - Gerardus Blokdyk


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Has everyone on the team, including the team leaders, been properly trained?

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      79. What critical content must be communicated – who, what, when, where, and how?

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      80. Have the customer needs been translated into specific, measurable requirements? How?

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      81. Are roles and responsibilities formally defined?

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      82. Is special Customer media user knowledge required?

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      83. What happens if Customer media’s scope changes?

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      84. How have you defined all Customer media requirements first?

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      85. How do you hand over Customer media context?

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      86. What is the definition of Customer media excellence?

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      87. Have all of the relationships been defined properly?

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      88. Is the Customer media scope complete and appropriately sized?

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      89. What is the scope of Customer media?

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      90. What is the definition of success?

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      91. What are the tasks and definitions?

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      92. What are (control) requirements for Customer media Information?

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      93. What Customer media requirements should be gathered?

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      94. Are audit criteria, scope, frequency and methods defined?

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      95. Is the team adequately staffed with the desired cross-functionality? If not, what additional resources are available to the team?

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      96. What key stakeholder process output measure(s) does Customer media leverage and how?

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      97. What is the context?

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      98. How would you define the culture at your organization, how susceptible is it to Customer media changes?

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      99. What gets examined?

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      100. What was the context?

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      101. What are the rough order estimates on cost savings/opportunities that Customer media brings?

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      102. Are there any constraints known that bear on the ability to perform Customer media work? How is the team addressing them?

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      103. How would you define Customer media leadership?

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      104. Do the problem and goal statements meet the SMART criteria (specific, measurable, attainable, relevant, and time-bound)?

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      105. Do you have organizational privacy requirements?

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      106. Is there regularly 100% attendance at the team meetings? If not, have appointed substitutes attended to preserve cross-functionality and full representation?

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      107. Is the work to date meeting requirements?

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      108. What is the scope of the Customer media effort?

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      109. What defines best in class?

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      110. What is in the scope and what is not in scope?

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      111. In what way can you redefine the criteria of choice clients have in your category in your favor?

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      112. What Customer media services do you require?

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      113. Are task requirements clearly defined?

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      114. What intelligence can you gather?

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      115. If substitutes have been appointed, have they been briefed on the Customer media goals and received regular communications as to the progress to date?

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      116. Does the scope remain the same?

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      117. Are different versions of process maps needed to account for the different types of inputs?

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      118. Is Customer media linked to key stakeholder goals and objectives?

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      119. What are the requirements for audit information?

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      120. Has/have the customer(s) been identified?

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      121. What is out of scope?

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      122. Has a project plan, Gantt chart, or similar been developed/completed?

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      123. Has the direction changed at all during the course of Customer media? If so, when did it change and why?

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      124. How did the Customer media manager receive input to the development of a Customer media improvement plan and the estimated completion dates/times of each activity?

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      125. Have specific policy objectives been defined?

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      126. What customer feedback methods were used to solicit their input?

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      127. What are the Roles and Responsibilities for each team member and its leadership? Where is this documented?

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      128. Is there any additional Customer media definition of success?

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      129. How will variation in the actual durations of each activity be dealt with to ensure that the expected Customer media results are met?

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      130. What are the Customer media use cases?

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      Add up total points for this section: _____ = Total points for this section

      Divided by: ______ (number of statements answered) = ______ Average score for this section

      Transfer your score to the Customer media Index at the beginning of the Self-Assessment.

      CRITERION #3: MEASURE:

      INTENT:


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