The Data Visualization Sketchbook. Stephanie D. H. Evergreen

The Data Visualization Sketchbook - Stephanie D. H. Evergreen


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The point is simply to make a plan on paper with placeholders for content you’ll refine when you are in front of a computer. Only you need to be able to decipher your drawings. You can always find a stock photo, take your own picture, or get a graphic designer to illustrate your ideas later on.

      That said, you do not have to sketch alone. Team sketching is a vibrant method for exploring alternatives and coming to consensus. Sketching as a group is one way to elevate the input of those who speak up less often in meetings and provide more overall balance to opinions.

      We used to sketch a lot more. Remember professors who drew out their ideas on the chalkboard or free-handed at the overhead projector? Computers replaced our need for live sketching, but that shift came at a cost that research is now uncovering.

      Sketching helps us test ideas. Use pencil! When we sketch, we work through the logical fallacies and errors that would otherwise be embedded in our visuals if we started out in front of a computer. We can iterate designs quickly on paper to minimize the overall time needed to solidify concepts.

      Additionally, planning out what your final deliverables will look like now will save you the cognitive energy you’d have had to expend later when crunching your numbers and thinking through your findings. You’ll be making skeleton structures now that will be ready and waiting for your final numbers and narrative so that when your data analysis is finished, you can plug and play.

      Why sketch? Sketching generates less error, more insights, and maybe even some joy.

      What’s Ahead

      This sketchbook is divided into sections, one per project. Within each section, you’ll see:

       A Project Profile Page, where you’ll list out your main deliverables, related audiences, fonts, colors, and all the other design parameters of your project so you can reference them in one handy place.

       Graph and Dot Grids. Oh yeah, its graph paper, where you can sketch the main graph styles you’ll use. You should be able to identify these early in your project, because you already likely know most if not all the metrics you’ll be reporting.

       Dashboard Designs on grid paper, where you can rough in a layout for reporting your key indicators, saving you hours of nudging and reorganizing in front of your computer screen.

       One-Page Handout Helpers on grid paper that can double as infographics

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