Go Global. Emma Jones
Case study companies
| Name | Company |
| Kenneth Benning | Quintessentially Gourmand |
| Sam Bompas | Bompas and Parr |
| Simon Burke | Ollie and Forbes |
| Sarah Cooper | Cows from my Window |
| Gillian Crawford | Tartan Twist |
| Rowena Dugdale | Red Ruby Rose |
| Jane Field | Jonny’s Sister |
| Gerlinde Gniewosz | Zuztertu |
| Emma Henderson | Showpony |
| Paul King | Onedaylater.com |
| Janan Leo | CocoRose London |
| Marty Mannering | Goeco Electric Transport |
| Murray Newlands and Luke Brynley-Jones | Influence People |
| John Pemberton | Give Me Designer Clothing Global |
| Ruby Pseudo | Ruby Pseudo |
| Amanda Ruiz | Peruvian Knitwear |
| Ann-Maree Morrison | Labels4kids.co.uk |
| Raoul Tawadey | Circalit.com |
| Lee Torrens | Microstock Diaries |
| Louise Unger | The Camouflage Company |
Private sector supporters
HP
PayPal
Regus
And finally …
Thanks to the Enterprise Nation community. Thanks to you for completing the Go Global survey, responding to tweets, and posting your comments. The website and this book would not be what it is without you.
Reasons to Go Global
This book has been written to help you take your business to the world and there’s never been a better time to have this on the agenda. Here’s why:
1. Market opportunity
In 2010 the UK faced budget cuts and pay freezes, and business owners were staring at a domestic market that wasn’t what it once was. The situation was summed up by Ernst & Young in their ITEM Club Spring 2010 report:
“2010 will be a gloomy year for consumers, with disposable incomes flat and spending increasing by just 0.5%. With government also retrenching, GDP is forecast to grow by just 1% this year.
Further growth is dependent on the UK increasing its overseas earnings to replace the massive overseas borrowing that financed the ‘noughties’. UK Plc needs to develop new markets, especially in fast-growing emerging economies, and to finance overseas expansion and new export capacity in order to provide the economy with an export-led revival from 2011.”
So an opportunity for business owners is to open up new markets. The good news is we have the means to access these markets (see ‘Technology’ section) and they are home to millions of online and consuming customers:
By the end of the first quarter of 2010, there were 484.97 million broadband subscribers worldwide, up 3.2% on the previous quarter and a figure that continues to increase.
Source: Point Topic
Global monthly internet traffic in 2010 was two-thirds higher than in 2009.
Source: Cisco
US e-commerce will hit almost $250 billion in 2014, up from $155 billion in 2009.
Source: Internet World Stats
Growth for Western Europe is expected to be even greater, with a predicted increase in the e-commerce market from $93 billion in 2009 to $156 billion in 2014.
Source: Forrester Research
E-commerce will continue to be one