The Social Network Diet. Michael Bertoldo
Lots of SoFAS. The biggest contributors to the increase in calories in our diet come from solid fats and added sugars (known as SoFAS). Solid fats are unhealthy fats such as saturated fat and transfats. Added sugars come from an ever-expanding variety of sources such as high fructose corn syrup and sucrose. These ingredients add calories to food but offer minimal nutritional value. Consumption of these solid fats has risen from 56 pounds per person per year in 1970 to 87 pounds per person in 2008. Added sugars have jumped 15 percent from 119 pounds per person in 1970 to 136 pounds in 2008.
Excessive sugar of any kind appears to affect blood levels of hormones involved in appetite and eating, including insulin, leptin, and ghrelin, and may play a role in the development of diabetes and obesity.
The recommended number of calories from SoFAS should be between 5 and 15 percent of total caloric intake. But today, the average American, young or old, male or female, gets 35 percent or more of their calories from SoFAS. The typical woman 40 years of age is consuming 758 calories a day in SoFAS—from 3.5 tablespoons of solid fat and 23 teaspoons of added sugars per day. One in ten American women is consuming more than 1,000 calories a day in SoFAS, and only 5 percent of women are getting 300 calories a day or less from them.
Where are these calorie-boosting SoFAS coming from?
The top five contributors to added sugars in our food supply are:
1 Sugar-sweetened soda
2 Grain-based desserts and snacks
3 Fruit drinks
4 Dairy-based desserts
5 Candy
The top five contributors to unhealthy solid fats are:
1 Grain-based desserts and snacks
2 Regular cheese
3 Sausage, franks, bacon, and ribs
4 Pizza
5 Fried potatoes (French fries and hash browns)
More refined grains. Refined grains are a big culprit contributing to excess caloric intake. I want to be very clear: We’re not talking about whole grains here. It’s smart to eat whole grains in abundance, because these grains are digested slowly, satisfy hunger for longer periods of time, and provide fiber and other nutrients. However, of the 7.5 ounces of grains consumed per person per day in this country, less than 1 ounce is whole grains. The rest are refined grains, which have a lower fiber content than whole grains and are largely devoid of nutritional value, with the exception of some important vitamins. They also have lower concentrations of the minerals, essential fatty acids, and phytochemicals that are vital to health.
Not all refined grains are equally guilty. For example, plain pasta and white rice are not major contributors to daily caloric intake. But refined grains that act as a vehicle for added sugars and unhealthy fats add huge numbers of calories to our diet. In fact, as you have seen, the single biggest food group that swells our calorie intake is refined grains—cookies, cakes, other dessert foods, and snacks. These grain-based foods are also the top contributor to our intake of solid fats and the number two contributor to added sugars. The past few decades have seen a sharp increase in our intake of these foods. Between 1970 and 2005, total per capita availability of refined grains rose by 41 percent.
More sodium. We also consume too much sodium. Excessive salt contributes to chronic disease, especially hypertension. Sodium intake in the American diet has risen steadily in the past few decades. Now the average American gets 3,436 mg of sodium per day—more than twice what is recommended by the 2010 Dietary Guidelines. Some 5 to 10 percent of this occurs naturally in the foods we eat. Another 10 percent arrives with our use of the salt shaker. This means that the lion’s share of our salt intake—75 to 80 percent—comes from processed foods. The leading contributors to excessive salt consumption include yeast breads, chicken and chicken mixed dishes, pizza, pasta and pasta dishes, lunch meats (cold cuts), condiments, and sausage, franks, and bacon.
Dietary Intakes Compared to Recommended Goals or Limits
Less milk and more sweet drinks. In general, we drink less milk than we did three decades ago and more sweetened drinks. Our intake of beverage milk dropped 33 percent from 1970 to 2008. Meanwhile, we started drinking more sodas and more fruit drinks, including fruit juice cocktails and ades, such as sports drinks. By 2008, our stores carried twice as much fruit drink (almost 13 gallons per person) as fruit juice (almost 7 gallons per person) and more than twice as much carbonated soft drink (almost 47 gallons per person) as beverage milk (around 21 gallons per person). The availability of carbonated soft drinks jumped 20 percent, from 39 gallons per person in 1984 to 47 gallons per person in 2008. That works out to roughly 250 12-ounce cans per year for each person. Now we also have a huge increase in fruit drinks, sports drinks, sweetened coffees, smoothies, iced tea, ades, and other sweetened beverages. In a single year, the average American drinks about 60 gallons of these sweet drinks, at a cost of $500 per person and an addition of some 85,000 calories.
The calories contained in beverages vary widely, from 50 calories to 250 calories in an 8-ounce serving. For teenagers and young adults, sugar-sweetened beverages, especially sodas, are the leading contributor to calories. Sodas and fruit drinks tend to add calories to our diet without providing nutrients. Fat-free or low-fat milk and 100 percent fruit juice may contain an equal number of calories, but they offer abundant nutrients as well. Sugar-sweetened sodas also contribute 36 percent of the total added sugars to the American diet. (If we simply removed these sodas from our food supply, Americans would be a lot better off. More about this in Chapter 3.)
Water and coffee and tea provide fluid for hydration with no calories, unless, of course, one loads them with sugar.
More cheese and meat. We eat close to four times as much cheese today as we did a half century ago, up from about 7.5 pounds per person per year to almost 30 pounds. This is almost entirely the result of eating more packaged and prepared foods containing cheese and cheese products, such as pizza, bagel spreads, burritos, nachos, and fast-food sandwiches. The average American also eats almost 200 pounds of meat, poultry, and fish each year—an increase of 50 pounds per person from a half-century ago. While our consumption of beef, pork, and lamb has remained stable over the past couple of decades, we’re eating a lot more chicken. We should be eating more fish.
More fruits and vegetables. In the good news department, per capita fruit and vegetable availability is up 19 percent since the 1970s. But we still don’t eat enough of these healthy foods. The average fruit and vegetable consumption for women is just under two servings of vegetables and one serving of fruit per day, about half the recommended amounts. Also, we tend not to seek variety. Much of the rise in consumption of fruits is limited to apples, bananas, and grapes—and a good share of it is in the form of highly processed snacks. The rise in vegetable consumption is primarily limited to tomatoes, onions, and leafy lettuces. Potatoes still dominate our vegetable intake and orange juice, our fruit consumption. Although I count a good old-fashioned baked potato as a vegetable, the majority of potatoes we eat these days come in the form of fries or chips or as part of a processed meal. And unfortunately, some 80 percent of total tomato consumption comes from processed tomato products such as sauces, canned tomatoes, tomato paste, and ketchup.
WHAT HAS CHANGED IN THE WAY WE EAT?
Almost as dramatic as these changes in what we eat are changes in the way we eat. Fifty years ago, most of us ate family meals sitting down at a table, with no TV in sight. Now we eat on the run, at fast-food counters, in our cars, at our desks, and in front of our computers or the television. For many Americans, it’s a rare occasion to eat at the dinner table with family and friends. As mentioned earlier, the percentage of families who eat a meal together each night across