Steinheist. Rob Rose
new companies that he bought was Steinhoff’s own shares. So, by making the shares appear more valuable than they really were, he was able to boost Steinhoff’s negotiating firepower.
Rutledge reckons that after Cornick, the finance whizzes at Steinhoff believed they could do anything, applying lipstick to pretty much any porcine figure that staggered through the door. It may have started innocently enough, but it placed pressure on the pencil jockeys to repeat the trick with every deal after that. And the one thing you didn’t want to do was disappoint Markus . . .
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