The PR Campaigns Worktext. Maria Elles Scott

The PR Campaigns Worktext

you bring to a team:

_____________________________

List what you believe is the WORST thing your teammate could do to you:

_____________________________

Part III: Communication keys to team-based discussions.

Once you know your hot buttons, what makes you a good teammate, what you look for and what brings balance, you all need to focus on laying the groundwork for a strong communication plan.

Circle the terms you believe are essential to open communication in a team:

Honesty Integrity Access Sharing Respect Balance

Conflict often reduces the ability to communicate. List one GOOD and one BAD communication habit you have that leads to conflict:

_____________________________

Communicating in a team-based environment can be challenging. Most people feel it is hard to manage a lot of personalities without upsetting any one person. The reality is that instead of focusing on how to manage others, most people just need to learn how to manage their own communication interactions.

As a communicator in a team, are you a leader or follower? _____________________________

Are you aggressive, assertive, or passive? ___________________________________________

When confronted with a conflict, do you get defensive or submissive? _____________________

“I” statements are the best way for you to communicate your own feelings with others, especially in a conflict. It eliminates blame and reduces confrontation. Change the following examples into “I” statements.

“YOU” Statements “I” Statements

_________________________

You did the research all wrong.

You have missed every deadline.

You are the main issue we are having.

Your tardiness has caused our team this issue.

Part IV: People skills are a life-long lesson.

A lot of why people do not like working in teams is that it forces them to confront their own weaknesses (usually pointed out by others). People who approach perfecting their people skills as a life-long lesson usually have a more fluid idea that they are always a work in progress.

What are some issues you’ve faced working in teams in the past you wish to resolve with this project?

_____________________________

What do you feel is your biggest challenge working in teams? How do you plan to tackle it?

_____________________________

What takeaways have you already mastered from previous experiences that make you a better teammate today?

_____________________________

Your life-long journey begins with this project. This will be stressful and bring out your hot buttons. How do you plan to prevent your hot buttons from harming your team and/or teammates?

_____________________________

      Chapter 2 Client Meeting Questions and Notes

      Working With Real Clients

      Creating a Campaign for a Class

Public Relations campaigns classes have been part of curriculum for more than 80 years at college programs through the United States and abroad. Many of these courses were taught as a survey of ideas or examination of case studies reviewing successful campaigns completed by agencies and corporate teams.

Even PR practitioners who are internal to a corporation must still have a client meeting with the department or group with whom they are partnering to create a campaign. Before anyone can start to identify the issue, create a goal statement, craft objectives, outline a research plan and examine the target audience, everything begins with the initial client meetings. Externally, agencies use this initial meeting to cover a lot of ground, not just to review the elements of the campaign, but also to delve into the company through a situation analysis and more.

Meeting with the client and/or department is part of a two-way communication model in that the agency or company team has to provide a sense of professionalism and knowledge to earn the trust of the client and/or department. The internal and external piece is an important step and an essential skill to master and fine-tune no matter how many campaigns a person has completed.

The PR Campaigns Worktext. Maria Elles Scott