F. Scott Fitzgerald Collection: The Great Gatsby, The Beautiful and Damned and Tender is the Night. Фрэнсис Скотт Фицджеральд

In 1819, millworker William Collins from Glasgow, Scotland, set up a company for printing and publishing pamphlets, sermons, hymn books and prayer books. That company was Collins and was to mark the birth of HarperCollins Publishers as we know it today. The long tradition of Collins dictionary publishing can be traced back to the first dictionary William published in 1824, Greek and English Lexicon. Indeed, from 1840 onwards, he began to produce illustrated dictionaries and even obtained a licence to print and publish the Bible.

Soon after, William published the first Collins novel, Ready Reckoner, however it was the time of the Long Depression, where harvests were poor, prices were high, potato crops had failed and violence was erupting in Europe. As a result, many factories across the country were forced to close down and William chose to retire in 1846, partly due to the hardships he was facing.

Aged 30, William’s son, William II took over the business. A keen humanitarian with a warm heart and a generous spirit, William II was truly ‘Victorian’ in his outlook. He introduced new, up-to-date steam presses and published affordable editions of Shakespeare’s works and Pilgrim’s Progress, making them available to the masses for the first time. A new demand for educational books meant that success came with the publication of travel books, scientific books, encyclopaedias and dictionaries. This demand to be educated led to the later publication of atlases and Collins also held the monopoly on scripture writing at the time.

In the 1860s Collins began to expand and diversify and the idea of ‘books for the millions’ was developed. Affordable editions of classical literature were published and in 1903 Collins introduced 10 titles in their Collins Handy Illustrated Pocket Novels. These proved so popular that a few years later this had increased to an output of 50 volumes, selling nearly half a million in their year of publication. In the same year, The Everyman’s Library was also instituted, with the idea of publishing an affordable library of the most important classical works, biographies, religious and philosophical treatments, plays, poems, travel and adventure. This series eclipsed all competition at the time and the introduction of paperback books in the 1950s helped to open that market and marked a high point in the industry.

HarperCollins is and has always been a champion of the classics and the current Collins Classics series follows in this tradition – publishing classical literature that is affordable and available to all. Beautifully packaged, highly collectible and intended to be reread and enjoyed at every opportunity.

LIFE & TIMES

The Jazz Age

There can be few novels as divisive as F. Scott Fitzgerald’s The Great Gatsby in terms of people’s opinion of its literary worth. It registered disappointing sales upon its publication in 1925 which led to Fitzgerald slipping into obscurity despite his having established a reasonable reputation with earlier books. Following his death, in 1940, the book was included on a list of titles to be provided free to US service men and women fighting in World War II. This meant that 150,000 copies began circulating through the armed forces until the book became familiar to overseas Americans. As a result it had inadvertently worked its way into the American psyche and won favour where otherwise it would have been forgotten.

The story itself is essentially about the moral decay that ensued in America during the 1920s. Although other countries had class divisions, the US had the equivalent of an upper class in the form of patricians or members of long-established wealthy families. These New World aristocrats lorded themselves above other people and spent much of their lives partying their way through the ‘Jazz Age’. In addition, 1920 had seen the prohibition of alcohol, with the result that organized criminals had seen a way to make good money by bootlegging, or illegally selling liquor. When both of these groups came together they formed a social order of dilettantism – people who assumed and cultivated pretensions of sophistication. The story of The Great Gatsby spirals into tragedy as the book progresses with a succession of events – manslaughter, murder and then suicide – tragedy that seems all the more horrific in contrast to the spirited and frothy excesses that have come before.

There is more to the popularity of the novel than its installation into the favour of the US literati by proxy – it’s a book that is representative of an era. In truth, most people had little or no direct involvement with the kinds of people described in the book, but it was a subculture that was perceived as glamorous so it caught the public imagination. In the same way that The Sixties only really happened in the heart of Western cities, so The Twenties only really happened in affluent mansions and areas of the US. In fact it was this collision of subcultures, the wealthy and excessive nature of the elite set against the ‘average Joe’ that gave the book its potency. In Fitzgerald’s book, Myrtle, the wife of a lowly garage owner, gets seduced by the dilettante lifestyle and starts an affair with the monied Tom Buchanan, leading to tragedy for both her and her husband.

The Great Gatsby appeals because the reader enjoys voyeuristically peering in to view the lives of those who are ridiculed as being exotic, foolish and beguiled, and is grateful not to be a part of it. There is a moral judgement involved in the process of reading such a story and FitzGerald’s work can be compared to that of the British author Thomas Hardy, who takes the same view that people tend to get what they deserve in life and that the real victims are those who get caught up, either by accident or by attraction. In effect The Great Gatsby is a Hardy-esque novel set in 1920s America as opposed to 19^th-century England. There is a definite register of contempt penned by both of these authors, as if to suggest that they have chosen to point the spotlight at those for whom they have little time in real life.

From a historical perspective the book tells of a bygone age that is part of US history. Prohibition ended in 1933 when the US government realized the irony of the situation. Christian values had led to prohibition in an attempt to sober up society and generate a more virtuous American nation. In reality people simply made their own moonshine or else bought their illegal alcohol from speakeasies, thereby making felons wealthy enough to control the police. Bribery and corruption were rife, so the conservatives had to concede that prohibition had countered their intuition. Six years later and World

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