The Innovation Ultimatum. Steve Brown
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THE
INNOVATION
ULTIMATUM
HOW SIX STRATEGIC TECHNOLOGIES
WILL RESHAPE EVERY BUSINESS IN
THE 2020s
STEVE BROWN
Copyright © 2020 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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ISBN 9781119615422 (Hardcover)
ISBN 9781119615446 (ePDF)
ISBN 9781119615439 (ePub)
Cover image: © MATJAZ SLANIC/Getty Images
Cover design: Wiley
For my parents, who ultimately made everything possible for me. For my lovely wife, who supported me every step of the way. And for the inimitable Richard Tonn, who so wanted to read this book but never saw it finished.
CONTENTS
1 Cover
2 Foreword: Don't Fear the Future … Prepare for It
3 Introduction: To Survive, Every Company Must Become a Tech Company The Innovation Ultimatum The Innovator's Palette Should I Be Afraid or Excited? Getting the Most Out of This Book Don't Panic; Don't Wait; Get Help
4
Part I: Six Technologies That Will Reshape Business in the Next Decade
Chapter 1: Artificial Intelligence
What Is It and Why Is It Important?
What Can You Do with It?
How AI Works
Beyond Deep Learning: The Future of Artificial Intelligence
Narrow, General, and Super Intelligence
Strategies to Get You Started
Chapter 2: Sensors and the Internet of Things (IoT)
Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected
What Can You Do with It?
Strategies to Get Eyes on Your Business and Act on Events in Real Time
Chapter 3: Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles
What Are They and Why Are They Important?
What Can They Do?
Strategies for Success
Chapter 4: Distributed Ledgers and Blockchains
Beyond Cryptocurrencies: Why Blockchain Is a Big Deal
Blockchain 101
Cryptocurrencies, Tokens, Smart Contracts, and dApps
Establishing Truth in a Trustless World
Shifting Incentives with Token Economics
Key Applications for Blockchain Technology
The Future of Blockchain
Strategies to Get You Started with Blockchain
Chapter 5: Virtual, Augmented, and Mixed Reality
What Are They and Why Are They Important?