Professional Practice for Interior Designers. Christine M. Piotrowski
WOULD YOU DO? REFERENCES CHAPTER 20: Advice and Counsel ATTORNEY ACCOUNTANT BANKER SOURCES OF CAPITAL ESTABLISHING BUSINESS CREDIT INSURANCE TECHNICAL CONSULTANTS SOURCES OF INFORMATION AND ASSISTANCE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS ORGANIZATIONS WHAT WOULD YOU DO? REFERENCE CHAPTER 21: Preparing the Business Plan THE BUSINESS PLAN START‐UP COSTS SETTING UP THE OFFICE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? CHAPTER 22: Business Formations SOLE PROPRIETORSHIP PARTNERSHIPS LIMITED LIABILITY COMPANY (LLC) CORPORATIONS JOINT VENTURE WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS WHAT WOULD YOU DO? REFERENCES CHAPTER 23: Business Legal Filings and Licenses BUSINESS LEGAL FILINGS LICENSES INCOME TAX BASICS WEB SITES RELEVANT TO THIS CHAPTER KEY TERMS FILINGS WHAT WOULD YOU DO? REFERENCE
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PART 7: Marketing for Success
CHAPTER 24: Fundamentals of Marketing
WHAT IS MARKETING?
ONLINE MARKETING: AN OVERVIEW
THE FOUR Ps OF MARKETING
MARKETING ANALYSIS
BRANDING
TARGET MARKETING
ESTABLISHING A NICHE
MARKETING PLAN
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
REFERENCES
CHAPTER 25: Promotional Tools
PROMOTION
PUBLIC RELATIONS
PUBLICITY
PRESS RELEASES
TRADITIONAL MARKETING TOOLS: AN OVERVIEW
PROPOSALS AS A MARKETING TOOL
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
REFERENCES
CHAPTER 26: Marketing Online
AN INTRODUCTION TO ONLINE MARKETING
WEB SITES RELEVANT TO THIS CHAPTER
KEY TERMS
WHAT WOULD YOU DO?
REFERENCES
CHAPTER 27: Selling Strategies
WHAT IS SELLING?
SELLING SERVICES VERSUS PRODUCTS
SELLING TECHNIQUES
THE SELLING PROCESS
TYPES OF PRESENTATIONS
THE INITIAL CLIENT INTERVIEW
CLOSING TECHNIQUES
PRESENTATION FOLLOW‐UP
OVERCOMING OBJECTIONS
ADDITIONAL