Packaging Technology and Engineering. Dipak Kumar Sarker

Packaging Technology and Engineering - Dipak Kumar Sarker


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and global pollution. These then lead to angst over after‐use, disposal in terms of the cost, and the extent of ‘effective’ disposal or energy recovery. These more negative aspects have led to a perception of overpackaging among the general public for products such as oven‐ready foods and pharmaceutical packages.

      An often misunderstood but very obvious purpose of packaging is its use in marketing and recognition, through which, by application of careful tactical and market opportunity surveillance, a specific design that means market‐leading capability can be crafted. Branding and brand identity have very powerful roles in marketing of the product (food, medicine, device) and an assurance to engage the customer. Where this is not done successfully, the best an organisation can hope for is simply market‐leader following. Consequently, all successful design considerations take into account product uniqueness, distinctiveness, and functionality; without the last a customer purchases the product only once and is discouraged by the awkwardness of the product. For pharmaceuticals and medical devices packaging is a fundamental and key part of current good manufacturing practice (cGMP) and also part of good distribution practice (GDP); cGMP and GDP are enshrined in the international standard British Standard (BS)‐European Norm (EN)‐International Organization for Standardization (ISO) 9001:2008 and are intimately associated with the assurance of quality and, by implication, safety. The stringent label requirements of packaging serve to ‘protect and inform’ the recipient with the provision of important information, such as dosing and dosage strength, adverse effects, and allergenicity, reinforced by the legal aspects of commercial activity. The form of the pack and its performance, such as ease of bottle opening or ease of dispensing of a tablet from a push‐out pack or blister pack, need to be consistent with mass manufacture and distribution, but this is not achieved without appropriate production testing and the associated higher cost of producing consistently high quality.

      In order to satisfy the requirements of intimate contact with the contents, all packaging should ideally be chemically inert, unreactive, non‐additive, non‐absorptive, and, therefore, does not add to or corrupt the pack contents. Additionally, the package is required by the manufacturer and customer alike to offer protection against deterioration and contamination during handling and transport. Storage and transport conditions are likely to vary considerably and will include alterations in freezer conditions, cold‐room conditions, and ambient or room temperature handling. Strict control of the physical and spatial separation of packs is needed during storage as this may encourage temperature and pressure gradients in the pack, possibly leading to weaknesses, pinholes, tears, and cracks. A regular part of the development of commercial products will, therefore, consist of inspections, history‐marking steps, label scrutiny, sampling procedures, establishment of non‐conformance or rejection criteria, record‐keeping for shipments, and product security during transportation and the distribution chain. As a ‘protector’ of the product within, the packaging has a key role in resisting physical impacts, such as is seen with perishables in the squashing, wetting, and bruising of shipped fruit. Packaging, therefore, allows for the product to reach the consumer in the most economical and ideal way possible despite the transit time and variable conditions experienced during shipment and storage. As a result of modern societal changes, including changes in family dynamics and time spent in traditional activities, such as cooking, there have been a number of changes required for commercial products, such as foods. Highly packaged goods are often preferred in modern times because people have less time to pursue ‘traditional’ preparatory activities in the household and there is a higher need for convenience but with the guarantee of safety and hygiene. Consequently, packaging consumption is higher in developed than in developing countries, the latter of which in turn consume more packaging than underdeveloped countries. This must be balanced against sociopolitical notions, such as global warming (from incineration and refining), recycling, and environmental pollution, which are more evident and higher on the political agenda in the developed world.

      1.2.1 Primary, Secondary, and Tertiary Packaging


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