Больше чем великие. Девять стратегий, которые помогут добиться процветания в эру социальной напряжённости, экономического национализма и технологических революций. Ариндам Бхаттачарья

Больше чем великие. Девять стратегий, которые помогут добиться процветания в эру социальной напряжённости, экономического национализма и технологических революций - Ариндам Бхаттачарья


Скачать книгу
“Study: 81 % of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues,” Sustainable Brands, accessed March 31, 2020, https://sustainablebrands.com/read/stakeholder-trends-and-insights/study-81-of-consumers-say-they-will-make-personal-sacrifices-to-address-social-environmental-issues.

      57

      “Sustainability Futures,” The Future Laboratory, 6, 13, https://www.thefuturelaboratory.com/hubfs/Sustainability%20Futures%20Report.pdf.

      58

      “Americans Willing to Buy or Boycott Companies Based on Corporate Values, According to New Research by Cone Communications,” Cone, May 17, 2017, https://www.conecomm.com/news-blog/2017/5/15/americans-willing-to-buy-or-boy cott-companies-based-on-corporate-values-according-to-new-research-by-cone-com munications.

      59

      “Performance with Purpose: Sustainability Report 2017,” PepsiCo, 2, https://www.pepsico.com/docs/album/sustainability-report/2017-csr/pepsico_2017_csr.pdf.

      60

      “Performance with Purpose,” PepsiCo, 1.

      61

      “Performance with Purpose,” PepsiCo, 3; “Indra K. Nooyi on Performance with Purpose,” BCG, January 14, 2010, https://www.bcg.com/en-in/publications/2010/indra-nooyi-performance-purpose.aspx.

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
Скачать книгу