Platform and Collective Intelligence. Antoine Henry
for disseminating and sharing information, as well as outside the usual and regulated circuits defined by the organization. This sudden porosity – of an informational and communicational nature – of the clear boundary that recently separated the inside of an organization from the outside, has come about with the massive adoption and exploitation of these computer technologies specific to the Internet, the Web of Documents and the Social Web (Navarro 2001; Gardey 2003; Greenan and Mairesse 2006; Hochereau 2006; Walkowiak 2006).
The technological tools, inspired by the Internet and the early Web (Web 1.0), which became widespread in all organizations, from the smallest to the largest multinationals, brought much more than operational comfort to organizations. Previously, their decision-makers were worried about the inevitable time to upgrade their IT systems, given the impact in terms of cost, reorganization of practices and training of staff, and were not at ease with the procedures for re-computing, upsizing or migrating their information systems (Botta-Genoulaz 2007; Legrenzi 2015; Besson 2016).
The widespread use of Web technologies, supported by the World Wide Web Consortium and its powerful members, has definitively dispelled doubts about the operational efficiency, robustness, scalability and adaptability of these digital technologies (Papy and Sansonetti 2014). Major technological achievements such as YouTube, Amazon, Instagram, Twitter and Facebook, in their respective economic registers, retain their leadership role and, through their technological and economic performance, support the technological architectures on which their success was built. These extraordinary digital devices, via their platform marketplace with a global audience, drive a large part of the world’s economic activities and are also the broadcasters/recipients of a considerable proportion of online digital traffic. These spectacular technological and economic successes are now inspiring the most recent platforming projects, to which all private and public organizations are committed, whatever their scope of action. It is still the same digital technologies that are being mobilized and acclaimed, contributing to the increase, if there was still a need, of their trust capital.
Thus, the performative efficiency of Web technologies and their rapid acceptability, both by the technical teams that implement them and by the users who have to integrate them into their work processes, have determined the decision-makers and information technology departments of these organizations to adopt these technologies, which have been instrumental for two decades now in the Web of Documents, the Web of Data, the Semantic Web, the Social Web and the Commercial Web.
The deployment of Web technologies within organizations is now confirmed and applies, through specific applications, to all processes essential to the operation of organizations: administrative, accounting, logistics, commercial and industrial. However, this deployment is not insignificant (Hénnocque 2002; Rifkin 2002; Balpe et al. 2003; Berry 2008; Doueihi 2008). Web technologies, heir to the conceptual and technical principles of the Internet, convey all the meshing and networking mechanisms for which the TCP-IP communication protocol and its associated historical services (such as RCP, RCMD, FTP, SMTP, NNTP, WAIS, GOPHER and HTTP) have been developed. The social, participative and community evolution that was imposed with the first peer-to-peer distributed applications has continued to grow with digital social networks where hundreds of millions of users around the world interact (De Gail 2013). The reticular logics of communication and the diffusion of information have propagated in organizations at the same speed as the deployment of software environments that have switched infocenters and groupware to the intranet, cloud computing and Software as a Service (SaaS) to reach its most sophisticated expression: digital platforming.
Computer applications using Web technologies are now homogenizing infocommunication practices regardless of the size and nature of the organization: multinational, government, institution, NGO, association, family business or craftsman. The evolution of digital practices and uses that have spread massively with mobile telephony has finished consuming the informational and communicational porosity of organizations. The perpetual rearrangement of communication, sharing and dissemination of information within organizations, towards the outside world and according to hybrid internal/external formats, are reconstituting virtual communities of interests or practices that bring together users who are freeing themselves from traditional and established hierarchical logics (Henry 2019a).
Chapter 1 proposes to return to the inclusion of organizations within this conception of the “information society” by contextualizing notions related to the digital world, organizations and relations with users. We shall return more particularly to the question of the inherent temporality of digital technology, and then focus on the mediation provided by technical devices, before illustrating the transformations brought about by digital technology.
Chapter 2 explores the issue of the platform organization in order to position different notions (such as the network organization) to deal with the platformization of organizations and the particular case of the State as a platform.
Chapter 3 is devoted more specifically to the formation of the sociotechnical instruction of collective intelligence. To this end, we will study the way in which the social is instrumented by the digital, as well as the vision carried by both the sociotechnical and the operational model of the transformation of the organization linked to collective intelligence.
Finally, we will come to the notion of “organizational experience” by focusing, in Chapter 4, on the capacity of actors to transform their organization by mobilizing the concepts explored in the previous chapters.
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