The Haunted Bookshop. Christopher Morley
if the Corn Cobs want their chocolate cake to-night, I must get busy. Take my suitcase upstairs like a good fellow."
A gathering of booksellers is a pleasant sanhedrim to attend. The members of this ancient craft bear mannerisms and earmarks just as definitely recognizable as those of the cloak and suit business or any other trade. They are likely to be a little—shall we say—worn at the bindings, as becomes men who have forsaken worldly profit to pursue a noble calling ill rewarded in cash. They are possibly a trifle embittered, which is an excellent demeanour for mankind in the face of inscrutable heaven. Long experience with publishers' salesmen makes them suspicious of books praised between the courses of a heavy meal.
When a publisher's salesman takes you out to dinner, it is not surprising if the conversation turns toward literature about the time the last of the peas are being harried about the plate. But, as Jerry Gladfist says (he runs a shop up on Thirty-Eighth Street) the publishers' salesmen supply a long-felt want, for they do now and then buy one a dinner the like of which no bookseller would otherwise be likely to commit.
"Well, gentlemen," said Roger as his guests assembled in his little cabinet, "it's a cold evening. Pull up toward the fire. Make free with the cider. The cake's on the table. My wife came back from Boston specially to make it."
"Here's Mrs. Mifflin's health!" said Mr. Chapman, a quiet little man who had a habit of listening to what he heard. "I hope she doesn't mind keeping the shop while we celebrate?"
"Not a bit," said Roger. "She enjoys it."
"I see Tarzan of the Apes is running at the Gissing Street movie palace," said Gladfist. "Great stuff. Have you seen it?"
"Not while I can still read The Jungle Book," said Roger.
"You make me tired with that talk about literature," cried Jerry. "A book's a book, even if Harold Bell Wright wrote it."
"A book's a book if you enjoy reading it," amended Meredith, from a big Fifth Avenue bookstore. "Lots of people enjoy Harold Bell Wright just as lots of people enjoy tripe. Either of them would kill me. But let's be tolerant."
"Your argument is a whole succession of non sequiturs," said Jerry, stimulated by the cider to unusual brilliance.
"That's a long putt," chuckled Benson, the dealer in rare books and first editions.
"What I mean is this," said Jerry. "We aren't literary critics. It's none of our business to say what's good and what isn't. Our job is simply to supply the public with the books it wants when it wants them. How it comes to want the books it does is no concern of ours."
"You're the guy that calls bookselling the worst business in the world," said Roger warmly, "and you're the kind of guy that makes it so. I suppose you would say that it is no concern of the bookseller to try to increase the public appetite for books?"
"Appetite is too strong a word," said Jerry. "As far as books are concerned the public is barely able to sit up and take a little liquid nourishment. Solid foods don't interest it. If you try to cram roast beef down the gullet of an invalid you'll kill him. Let the public alone, and thank God when it comes round to amputate any of its hard-earned cash."
"Well, take it on the lowest basis," said Roger. "I haven't any facts to go upon——"
"You never have," interjected Jerry.
"But I'd like to bet that the Trade has made more money out of Bryce's American Commonwealth than it ever did out of all Parson Wright's books put together."
"What of it? Why shouldn't they make both?"
This preliminary tilt was interrupted by the arrival of two more visitors, and Roger handed round mugs of cider, pointed to the cake and the basket of pretzels, and lit his corn-cob pipe. The new arrivals were Quincy and Fruehling; the former a clerk in the book department of a vast drygoods store, the latter the owner of a bookshop in the Hebrew quarter of Grand Street—one of the best-stocked shops in the city, though little known to uptown book-lovers.
"Well," said Fruehling, his bright dark eyes sparkling above richly tinted cheek-bones and bushy beard, "what's the argument?"
"The usual one," said Gladfist, grinning, "Mifflin confusing merchandise with metaphysics."
MIFFLIN—Not at all. I am simply saying that it is good business to sell only the best.
GLADFIST—Wrong again. You must select your stock according to your customers. Ask Quincy here. Would there be any sense in his loading up his shelves with Maeterlinck and Shaw when the department-store trade wants Eleanor Porter and the Tarzan stuff? Does a country grocer carry the same cigars that are listed on the wine card of a Fifth Avenue hotel? Of course not. He gets in the cigars that his trade enjoys and is accustomed to. Bookselling must obey the ordinary rules of commerce.
MIFFLIN—A fig for the ordinary rules of commerce! I came over here to Gissing Street to get away from them. My mind would blow out its fuses if I had to abide by the dirty little considerations of supply and demand. As far as I am concerned, supply CREATES demand.
GLADFIST—Still, old chap, you have to abide by the dirty little consideration of earning a living, unless someone has endowed you?
BENSON—Of course my line of business isn't strictly the same as you fellows'. But a thought that has often occurred to me in selling rare editions may interest you. The customer's willingness to part with his money is usually in inverse ratio to the permanent benefit he expects to derive from what he purchases.
MEREDITH—Sounds a bit like John Stuart Mill.
BENSON—Even so, it may be true. Folks will pay a darned sight more to be amused than they will to be exalted. Look at the way a man shells out five bones for a couple of theatre seats, or spends a couple of dollars a week on cigars without thinking of it. Yet two dollars or five dollars for a book costs him positive anguish. The mistake you fellows in the retail trade have made is in trying to persuade your customers that books are necessities. Tell them they're luxuries. That'll get them! People have to work so hard in this life they're shy of necessities. A man will go on wearing a suit until it's threadbare, much sooner than smoke a threadbare cigar.
GLADFIST—Not a bad thought. You know, Mifflin here calls me a material-minded cynic, but by thunder, I think I'm more idealistic than he is. I'm no propagandist incessantly trying to cajole poor innocent customers into buying the kind of book _I_ think they ought to buy. When I see the helpless pathos of most of them, who drift into a bookstore without the slightest idea of what they want or what is worth reading, I would disdain to take advantage of their frailty. They are absolutely at the mercy of the salesman. They will buy whatever he tells them to. Now the honourable man, the high-minded man (by which I mean myself) is too proud to ram some shimmering stuff at them just because he thinks they ought to read it. Let the boobs blunder around and grab what they can. Let natural selection operate. I think it is fascinating to watch them, to see their helpless groping, and to study the weird ways in which they make their choice. Usually they will buy a book either because they think the jacket is attractive, or because it costs a dollar and a quarter instead of a dollar and a half, or because they say they saw a review of it. The "review" usually turns out to be an ad. I don't think one book-buyer in a thousand knows the difference.
MIFFLIN—Your doctrine is pitiless, base, and false! What would you think of a physician who saw men suffering from a curable disease and did nothing to alleviate their sufferings?
GLADFIST—Their sufferings (as you call them) are nothing to what mine would be if I stocked up with a lot of books that no one but highbrows would buy. What would you think of a base public that would go past my shop day after day and let the high-minded occupant die of starvation?
MIFFLIN—Your ailment, Jerry, is that you conceive yourself as merely a tradesman. What I'm telling you is that the bookseller is a public servant. He ought to be pensioned by the state. The honour of his profession should compel him to do all he can to spread the distribution of good stuff.
QUINCY—I think you forget how much we who deal chiefly in new books are at the mercy of the publishers.