Medical Communication: From Theoretical Model To Practical Exploration. Tao Wang
Health Promotion, and Health Management Process
2.Implementation of health education and promotion plan
4.Process of health management
Chapter 8Cases of Medical Communication to Specific Populations: A Case Study of Osteoporosis
1.Influencing factors of osteoporosis
3.Aspects of behavioral intervention
Part IVMedical Communication for the General Public
Chapter 9Medical Communication for the General Public
1.Demand for and current situation of medical science popularization of the general public
2.Medical communication model for the general public
3.Three levels of medical communication for the general public
Chapter 10Science Popularization Principles and Skills of Doctors, Nurses, and Technicians
1.The principle of popularization of science for medical personnel
2.How to write medical science articles
3.How to make contact with traditional media
4.How to control the public opinion of the epidemic situation
5.How to choose what to spread
1.The construction of “Da Yi Xiao Hu” medical communication think tank
2.Dissemination and community comments
3.Development of “Da Yi Xiao Hu”
Chapter 12Medical Communication Scenarios in Different Contexts
1.Scenarios of communication in clinics
2.Cases of communication in community and public occasions
3.Medical communication in work place
Chapter 13Exploration of Innovative Medical Communication
1.Cases of new media and We Media communication
2.Talk shows in the science popularization of health and medical knowledge
About the Authors
Tao Wang
•Director, Center for Health and Medical Communication, School of Media and Communication, Shanghai Jiao Tong University, China;
•Director, Emergency Management and Disaster Public Opinion Research Center, School of Arts and Media, Tongji University, China;
•Director, Health and Medical Communication Research Center, School of Television Arts, Communication University of Zhejiang, China;
•Executive Director, Disaster Response Branch, Joint Research Center for Health Policy of Shanghai Jiao Tong University and Yale University;
•Executive Deputy Director of Emergency Medicine Department and Director of Emergency Management Office of Shanghai East Hospital, Tongji University School of Medicine, China.
Dr. Wang obtained his undergraduate medical training at the Shanghai Second Medical University, China, and his master’s degree in Surgery at Tongji University, China. He has over 20 years of experience working in orthopedic trauma clinic at Shanghai Sixth People’s hospital. He has published more than 80 academic papers in leading journals including The Lancet. He has won the second prize of China National Science and Technology Progress Award. In 2018 he was invited as a special guest to the Academician Conference of the Chinese Academy of Sciences and Chinese Academy of Engineering.
Zhongqing Xu
•Director, General Practice Department, Tongren Hospital, Shanghai, China;
•Vice Director, General Practice Department, Shanghai Jiao Tong University School of Medicine, China;
•Vice Director, Center for Health and Medical Communication, School of Media and Communication, Shanghai Jiao Tong University, China.
Dr. Xu obtained her undergraduate medical training at the Shanghai Medical University, China, and her master’s degree in Internal Medicine at Shanghai Jiao Tong University School of Medicine, China. She was a visiting scholar at the Faculty of Medicine, University of Ottawa in 2017 and studied short-term in HKFCP and RCGP in 2019. She has worked in the emergency department and general practice department of Tongren Hospital for more than 20 years. She has published more than 20 academic papers.