Not just Singaporeans but people outside Singapore were equally intrigued by our research and the book. Singaporeans began to take a hard look at their behaviour such as energy usage, spending, house purchases, and golf playing; while non-Singaporeans were fascinated by cultural nuances that influence our behaviour.
We gave talks at book festivals, libraries, conferences, and companies; and were featured in newspapers, magazines, and radio. We are very encouraged and deeply thankful to those who supported us.
And so, following the tradition of blockbuster movies and doing what comes naturally to Singaporeans, we decided to do the kiasu thing – write a sequel!
