Collins English Thesaurus Essential. Collins Dictionaries
display, commercial, ad (informal), announcement, promotion, publicity, poster, plug (informal), puff, circular, placard, blurb, banner adadvertise VERB = publicize, promote, plug (informal), announce, publish, push (informal), display, declare, broadcast, advise, inform, praise, proclaim, puff, hype, notify, tout, flaunt, crack up (informal), promulgate, make known, apprise, beat the drum (informal), blazon, bring to public noticeadvertisement NOUN = advert (Brit.), bill, notice, display, commercial, ad (informal), announcement, promotion, publicity, poster, plug (informal), puff, circular, placard, blurbadvice NOUN 1 Don't be afraid to ask for advice when ordering a meal. = guidance, help, opinion, direction, suggestion, instruction, counsel, counselling, recommendation, injunction, admonition 2 Most have now left the country on the advice of their governments. = instruction, notification, view, information, warning, teaching, notice, word, intelligenceadvisable ADJECTIVE = wise, seemly, sound, suggested, fitting, fit, politic, recommended, appropriate, suitable, sensible, proper, profitable, desirable, apt, prudent, expedient, judicious ◼ OPPOSITE: unwiseadvise VERB 1 I would strongly advise against it. = recommend, suggest, urge, counsel, advocate, caution, prescribe, commend, admonish, enjoin 2 I must advise you of my decision to retire. = notify, tell, report, announce, warn, declare, inform, acquaint, make known, apprise, let (someone) knowadviser NOUN = counsellor, authority, teacher, coach, guide, lawyer, consultant, solicitor, counsel, aide, tutor, guru, mentor, helper, confidant, right-hand man or woman or person, consigliereadvisory ADJECTIVE = advising, helping, recommending, counselling, consultativeadvocacy NOUN = recommendation, support, defence, championing, backing, proposal, urging, promotion, campaigning for, upholding, encouragement, justification, argument for, advancement, pleading for, propagation, espousal, promulgation, boosterism, spokesmanshipadvocate VERB They advocate fewer government controls on business. = recommend, support, champion, encourage, propose, favour, defend, promote, urge, advise, justify, endorse, campaign for, prescribe, speak for, uphold, press for, argue for, commend, plead for, espouse, countenance, hold a brief for (informal) ◼ OPPOSITE: oppose ▸ NOUN 1 He was a strong advocate of free market policies. = supporter, spokesman or woman or person, champion, defender, speaker, pleader, campaigner, promoter, counsellor, backer, proponent, apostle, apologist, upholder, proposer 2 When she became an advocate there were only a few women practising. = lawyer, attorney, solicitor, counsel, barristeraegis NOUN = support, backing, wing, favour, protection, shelter, sponsorship, patronage, advocacy, auspices, guardianshipaesthetic ADJECTIVE = ornamental, artistic, pleasing, pretty, fancy, enhancing, decorative, tasteful, beautifying, nonfunctional
affable ADJECTIVE = friendly, kindly, civil, warm, pleasant, mild, obliging, benign, gracious, benevolent, good-humoured, amiable, courteous, amicable, cordial, sociable, genial, congenial, urbane, approachable, good-natured ◼ OPPOSITE: unfriendlyaffair NOUN 1 The government has mishandled the whole affair. = matter, thing, business, question, issue, happening, concern, event, subject, project, activity, incident, proceeding, circumstance, episode, topic, undertaking, transaction, occurrence 2 Two colleagues were carrying on an affair. = relationship, romance, intrigue, fling, liaison, flirtation, amour, dallianceaffect1 VERB 1 Millions of people have been affected by the drought. = influence, involve, concern, impact, transform, alter, modify, change, manipulate, act on, sway, prevail over, bear upon, impinge upon 2 He loved his sister, and her loss clearly still affects him. = emotionally move, touch, upset, overcome, stir, disturb, perturb, impress on, tug at your heartstrings (often facetious)affect2 VERB He listened to them, affecting an amused interest. = put on, assume, adopt, pretend, imitate, simulate, contrive, aspire to, sham, counterfeit, feignaffectation NOUN = pretence, show, posing, posturing, act, display, appearance, pose, façade, simulation, sham, pretension, veneer, artifice, mannerism, insincerity, pretentiousness, hokum (slang, chiefly U.S. & Canad.), artificiality, fakery, affectedness, assumed manners, false display, unnatural imitationaffected1 ADJECTIVE Staff at the hospital were deeply affected by the tragedy. = touched, influenced, concerned, troubled, damaged, hurt, injured, upset, impressed, stirred, altered, changed, distressed, stimulated, melted, impaired, afflicted, deeply moved ◼ OPPOSITE: untouchedaffected2 ADJECTIVE She passed by with an affected air and a disdainful look. = pretended, artificial, contrived, put-on, assumed, mannered, studied, precious, stiff, simulated, mincing, sham, unnatural, pompous, pretentious, counterfeit, feigned, spurious, conceited, insincere, camp (informal), la-di-da (informal), arty-farty (informal), phoney or phony (informal) ◼ OPPOSITE: genuineaffecting ADJECTIVE = emotionally moving, touching, sad, pathetic, poignant, saddening, pitiful, pitiable, piteousaffection NOUN = fondness, liking, feeling, love, care, desire, passion, warmth, attachment, goodwill, devotion, kindness, inclination, tenderness, propensity, friendliness, amity (formal), aroha (N.Z.)affectionate ADJECTIVE = fond, loving, kind, caring, warm, friendly, attached, devoted, tender, doting, warm-hearted ◼ OPPOSITE: coolaffiliate VERB = associate, unite, join, link, ally, combine, connect, incorporate, annex, confederate, amalgamate, band togetheraffiliated ADJECTIVE = associated, united, joined, linked, allied, connected, incorporated, confederated, amalgamated, federated, conjoinedaffiliation NOUN = association, union, joining, league, relationship, connection, alliance, combination, coalition, merging, confederation, incorporation, amalgamation, banding togetheraffinity NOUN 1 There is a natural affinity between the two. = attraction, liking, leaning, sympathy, inclination, rapport, fondness, partiality, aroha (N.Z.) ◼ OPPOSITE: hostility 2 The two plots share certain obvious affinities. = similarity, relationship, relation, connection, alliance, correspondence, analogy, resemblance, closeness, likeness, compatibility, kinship ◼ OPPOSITE: differenceaffirm VERB 1 'The place is a dump,' she affirmed. = declare, state, maintain, swear, assert, testify, pronounce, certify, attest, avow, aver, asseverate (formal), avouch ◼ OPPOSITE: deny 2 Everything I had accomplished seemed to affirm that opinion. = confirm, prove, sanction, endorse, ratify, verify, validate, bear out, substantiate, corroborate, authenticate ◼ OPPOSITE: refuteaffirmation NOUN 1 The ministers issued a robust affirmation of their faith in the system. = declaration, statement, assertion, oath, certification, pronouncement, avowal, asseveration (formal), averment 2 The high turnout was an affirmation of the importance of the election. = confirmation, testimony, ratification, attestation, avouchmentaffirmative ADJECTIVE = agreeing, confirming, positive, approving, consenting, favourable, concurring, assenting, corroborative ◼ OPPOSITE: negativeaffix VERB = attach, add, join, stick on, bind, put on, tag, glue, paste, tack, fasten, annex, append (formal), subjoin ◼ OPPOSITE: removeafflict VERB = torment, trouble, pain, hurt, wound, burden, distress, rack, try, plague, grieve, harass, ail (literary), oppress, beset, smiteaffliction NOUN = misfortune, suffering, trouble, trial, disease, pain, distress, grief, misery, plague (informal), curse, ordeal, sickness, torment, hardship, sorrow, woe, adversity, calamity, scourge, tribulation, wretchednessaffluence NOUN = wealth, riches, plenty, fortune, prosperity, abundance, big money, exuberance, profusion, big bucks (informal, chiefly U.S.), opulence, megabucks (U.S. & Canad. slang), pretty penny (informal), wad (U.S. & Canad. slang)affluent ADJECTIVE = wealthy, rich, prosperous, loaded (slang), well-off, opulent, well-heeled (informal), well-to-do, moneyed, minted (Brit. slang) ◼ OPPOSITE: poorafford VERB 1 The arts should be available at prices people can afford. = have the money for, manage, bear, pay for, spare, stand, stretch to 2 We cannot afford to wait. = bear, stand, sustain, allow yourself 3 The room afforded fine views of the city. = give, offer, provide, produce, supply, grant, yield, render, furnish, bestow, impartaffordable ADJECTIVE = inexpensive, fair, cheap, reasonable, moderate, modest, low-price, low-cost, economical ◼ OPPOSITE: expensiveaffront VERB One example that particularly affronted him was at the