More important than money. Value that cannot be bought, held, stopped or stretched. Vladimir S. Lavrov

More important than money. Value that cannot be bought, held, stopped or stretched - Vladimir S. Lavrov


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of overcoming this difficulty would I like to tell in the future on the pages of my book?

      Do not be afraid of difficulties. Adjust the focus of your attention in such a way that difficulties do not frighten you, but help you to relate correctly to every moment of your unique life. Make the most of what you can. Every moment, every minute, every hour, every day – wake yourself up! Remind yourself that time is opportunity and wasted time is wasted opportunity. Remind yourself that right now, this very moment, you can change whatever you want.

      You can make any decision right now! You can do anything right now! You can start over right now! All roads are open in front of you right now! You can get started right now! Right now you have time to fashion a masterpiece out of your life!

      It is not known how the day will end for you! It is unknown if you will have the same amount of time tomorrow as today! It is not known if tomorrow will come at all! Life is unpredictable! Appreciate the time while you have it.

      To appreciate time means not to waste it!

      People who value their time will not waste it. The fact is that every minute, hour or day can become a significant contribution to some important cause and benefit society, the world, and people around. People who do not understand this often surround themselves with time wasters and literally kill the time of their lives.

      Among time absorbers, the most common are:

      – telephone

      – TV set

      – computer

      – car

      Many people are confident that the phone and the car save their time. No – they are very serious time wasters if your goals are not directly related to calling customers or delivering goods. To be convinced of this, it is enough to count the time that you directly communicate on the phone or fiddle with the car and add to this the money that you spend on phone maintenance and car maintenance.

      Let’s say you have talked a total of 40 minutes today (one call takes on average a few minutes of time, you can make several calls a day – accordingly, you lose 20—30 minutes a day on calls, even if you don’t talk a lot) and spent on this, say, 20 rubles (do not forget to add to this the cost of the most spent time!). To return these 20 rubles, you need, say, another twenty minutes a day to spend on work. It turns out: 40 minutes of communication +20 minutes of working time to return the money spent on the conversation = 1 hour a day. It’s already about 30 hours a month! That is, it turns out that every month you waste a day or more to talk on the phone! It’s worth it?

      It’s the same with a car: let’s say that today you have been driving for 2 hours, getting to and from work, or going around the shops of the city. To these two hours, add another hour to pick up the car from the parking lot, start, wash, refuel, etc. How much time per month do you think you spend on a car? It turns out that several days! And if you add to this the cost of gasoline, oil, maintenance, tire change, parking fees, etc., how much time does it take to get that money back? Do you really need a car to spend your life on it?

      What to do with time sinks?

      If you have the opportunity to completely abandon time absorbers, give up them. Then you will free up a significant amount of free time and vitality. You will get sick less, do more, earn more and enjoy life more.

      However, if your life goals are directly related to one or another time absorber (for example, it is difficult for a merchant to do without a phone, a film critic – without a TV, a writer – without a computer, a driver – without a car, since this is their main way of earning), then try to deliberately refuse although would be from one or two time absorbers, which are not critical for your earnings. You will immediately see that you will have more time and energy to achieve your goal.

      Practice 1. Get rid of excess

      Take a piece of paper and write a list of all the time eaters that exist in your life.

      Try to calculate how much time you devote to each of them during the day. Find the most voracious eaters of your time and decide to remove them from your life for at least one day (if this does not affect your income, of course).

      To value time means to be the first in something!

      One of the most common misconceptions in the field of achieving success is the misconception that all the most valuable, tasty, expensive and necessary in life, including wealth, are received by four categories of people :

      – The cleverest

      – the most daring

      – the strongest

      – most beautiful

      In fact, all the most valuable things in life are received by the fastest – those who react faster than others to changed circumstances and take advantage of the opportunities that have opened up without wasting time. They are the ones who become the most successful and wealthy.

      Of course, the smartest, bravest, strongest and, especially, the most beautiful also have something in common. The smartest are recognized. The most daring – reverence. The strongest are respect. The most beautiful ones are attention. But real victories always go to the fastest. They are the ones who receive wealth, prosperity and success. That is why time is not only the most valuable resource, but also an important competitive advantage.

      Time is running out! Don’t miss the opportunity, take action now. Don’t expect perfect conditions. Many people miss out on great opportunities to become richer and more successful every day when:

      – sit in front of the TV (or at the computer)

      – complain about life, fate or injustice of the social system

      – waiting for an opportunity instead of acting right here and now

      If you want success – act with lightning speed, do not wait until someone else does what you could do. Remember that the first one does not always come to the finish line, then the first to start, however, it is he who has the most chances to win.

      If you have an idea – implement it immediately, do not wait for your neighbor or competitor to implement it. Be careful, do not repeat what someone else is doing. Be a pioneer – only by treading your own path can you find any benefits on it, and following someone along a strange path you can only find scraps and waste products of those who have tread the path before you. Go your own way: on your way you will inevitably be at least the first in something!

      Don’t waste your time! A person who hesitates to make a choice will get a choice made by circumstances or by others.

      Remember speed is more important than strength. And the one who does not waste time achieves more! Therefore, appreciate your time!

      Practice 2. What is your time spent on?

      Think about what the time of your life is spent on? Are there any holes through which time is wasted?

      What could you spend a little more time on if you were 10 or 20 years younger?

      What could you completely give up if your life suddenly came to an end and you had only one month to live?

      Key ideas of the chapter

      1. The dividing line that very clearly separates poor and rich people, losers and winners, losers and champions is the attitude to difficulties and the ability to manage your time.

      2. Time is opportunities,


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