Burn. Mei Xu

Burn - Mei Xu


Скачать книгу
129

      135  130

      136  131

      137  132

      138  133

      139  134

      140  135

      141  136

      142  137

      143  138

      144  139

      145  140

      146  141

      147  142

      148  143

      149  144

      150  145

      151  146

      152  147

      153  148

      154  149

      155  150

      156  151

      157  153

      158  154

      159  155

      160  157

      161 158

      162 159

      163 160

      164 161

      165 162

      166 163

      167 164

      168 165

      169 166

      170  167

      Copyright © 2021 John Wiley & Sons. All rights reserved.

      Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

      Published simultaneously in Canada.

      No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 646‐8600, or on the Web at www.copyright.com . Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permissions .

      Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

      For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762‐2974, outside the United States at (317) 572‐3993 or fax (317) 572‐4002.

      Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

       Library of Congress Cataloging‐in‐Publication Data is Available:

      ISBN 9781119695929 (Hardcover)

      ISBN 9781119695943 (ePDF)

      ISBN 9781119695899 (ePub)

      Cover Design: Paul McCarthy

      Cover Image: © Getty Images | EveMilla

      I dedicate this book to my father, Jianxu Xu, and my mother, Yanyun Lin. Although we have been apart for such a long time, I brought their love, dedication, and work ethic with me as I traveled the world. This is as much their story as it is my own.

      When I first landed on American soil in 1991, I had little money and even less direction. Precisely 21 years later, in 2012, I sat next to President Barack Obama at a roundtable discussion with fellow CEOs, sharing my policy recommendations about American entrepreneurship and manufacturing.

      During the intervening years, I created a company in America and built a factory there to manufacture its products, realizing my version of the American Dream. In this book, I describe how I did it. As I hope to convince you, the American Dream remains vital and accessible to all of us, so long as we're willing to burn—igniting that flame within and pursuing our passion with courage and creativity, innovating and adapting to our constantly changing society.

      It took me a while to activate and stoke my own internal flames. Growing up, I'd trained in China to become a diplomat. After this career path became impossible, I secured a visa to the United States with dreams of becoming a journalist. The best job I could find after graduating with my master's degree was for a medical device company, performing low‐end administrative work for $19,000 a year. I could only pivot to a new life of purpose when I followed the path of many immigrants to America. Mobilizing my experience, savvy, intuition, and professional skills, I became an entrepreneur, creating products that filled a specific market niche.

      Like many immigrants, I succeeded in business by using my cross‐cultural background to reimagine stale consumer categories and places, infusing them with new meaning and value. It took an immigrant like me to see Chesapeake Bay as a beacon of nature and peace rather than as ugly and polluted, as many of my friends and neighbors regarded it. This piece of real estate exercised such a hold on me that it became enmeshed in my personal and professional identities. It's the place I've called home since moving to the United States, and it's the region on which I took a huge financial gamble in opening a factory. Whether you're an entrepreneur, business leader, or simply interested in America's ongoing business strength, I hope you'll come away from this book appreciating the contributions of immigrants, and be inspired to look at landscapes, product categories, and social problems with new eyes.


Скачать книгу