When Culture Becomes Politics. Thomas Pedersen

When Culture Becomes Politics - Thomas Pedersen


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is essentially non-rational. We observe this line of thinking in post-modernism.

      Another trend is the growing emphasis upon non-materialist values as being important to affluent and globalized citizens. It is visible in new sociological theorizing about post-materialist values. The influential sociologist Ronald Inglehart detects a tendency for citizens – especially young citizens – in affluent post-modern societies to turn their back on materialist values. However, it would seem that political theory has not drawn the full, logical consequences of these developments in specific areas of scholarly debate, and that the position between the extremes of Rational Choice, on the one hand, and system theory or theories of language and politics on the other, has not been accorded sufficient attention.

      Obviously an individualist culturalism, which is what I am advocating, has epistemological consequences. This position pushes the scholar towards understanding, as opposed to explanation; towards phenomenological approaches, grounded theory and a rediscovery of hermeneutical methods. This does not imply a rejection of all quantitative methods, but simply a call for a layered approach, which addresses the question of meaning.

      My next point is that so far there has been a tendency to assume – rashly I think – that post-materialist ideas are ephemeral. Now this is far from self-evident. The surge in post-materialist values may reflect changes at a deeper level. If it is true that many citizens are increasingly concerned about post-materialist values including historical issues, and that there is currently a strong tendency for young generations in some globalized societies to opt for post-materialist values, does this not imply a need to reconsider our basic assumptions concerning Political Man? Does it not lend support to the view that a narrow liberalism or a rational choice approach is inadequate as a vehicle for understanding contemporary societies?

      There is of course no global convergence around a given set of values, witness the distance between the neo-capitalist and materialist Russia and China and the neo-fundamentalist and neo-Marxist Latin America. All of them subject to globalization. Nor is normative convergence a trend within affluent Europe, witness the distance between neo-fundamentalist Poland and neo-liberal Estonia, or between Dutch liberalism and anti-immigration attitudes and neighbouring German pluri-culturalism and value-conservatism. The cultural consequences of economic globalization seem to be complex and indeterminate, although as we shall see, globalization does tend to build up a certain pressure for change in mass culture.

      When Benedict Anderson famously talks about “imagined communities”, whose imagination are we discussing? It is somewhat implausible that modern or post-modern citizens should simply be passive absorbers of an elite’s constructed truth regarding their origin and destiny. What Anderson appears to be offering is an essentially context-specific argument overly influenced by his research on third world states influenced by “official nationalism”.


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