World's End. Richard Jefferies
and mayor, who met in a gorgeous Guildhall, and were all sharp men of business. Now the corporation began to move in this matter of “Baskette’s Folly.” Outside people gave them the credit of being good citizens, animated by patriotic motives, anxious for the honour of their town, and desirous of repressing crime. Keen thinkers knew better—the Corporation was not above a good stroke of business. However, what they did was this: After a great deal of talk and palaver, and passing resolutions, and consulting attorneys, and goodness knows what, one morning a deputation waited upon Sternhold Baskette, Esq, at his hotel (he always lived at an hotel), and laid before him a handsome proposition. It was to the effect that he should lease them the said “Folly,” or incomplete embryo city, for a term of years, in consideration whereof they would pay down a certain sum, and contract to erect buildings according to plans and specifications agreed upon, the whole to revert in seventy years to Sternhold or his heirs.
Sternhold fought hard—he asked for extravagant terms, and had to be brought to reason by a threat of an appeal by the Corporation to Parliament for a private Act.
This sobered him, for he was never quite happy in his secret mind about his title. Terms were agreed upon, the earnest money paid, and the masons began to work. Then suddenly there was an uproar. The companies or syndicates who had leased portions of the estate grew alarmed lest this enormous undertaking should, when finished, depreciate their property. They cast about for means of opposing it. It is said—but I cannot believe it—that they gave secret pay to the thieves and ruffians in the cellars to fight the masons and bricklayers, and drive them off.
At all events serious collisions occurred. But the Corporation was too strong. They telegraphed to London and got reinforcements, and carried the entrenchments by storm.
Then, so goes the discreditable rumour, the companies bribed the masons and bricklayers, who built so badly that every now and then houses fell in, and there was a fine loss! Finally they got up an agitation, cried down the Corporation for wasting public funds, and, what was far more serious, brought high legal authority to prove that as a Corporation they had no power to pledge themselves to such terms as they had, or indeed to enter into such a contract without polling the whole city.
This alarmed the Corporation. There were secret meetings and long faces. But if one lawyer discovers a difficulty, another can always suggest a way round the corner. The Corporation went to Parliament, and got a private Act; but they did not go as a body. They went through Sternhold, who was persuaded; and indeed it looked plausible, that by so doing, and by getting the sanction of the House of Commons, he improved his own title.
Then the Corporation smiled, and built away faster than ever. In the course of an almost incredibly short time the vast plans of Sternhold were completed by the various companies, by the Corporation, and by himself; for every penny he got as premium, every penny of ground-rent, every penny from his collieries, iron furnaces, and cut-nail factories, went in bricks and mortar. It was the most magnificent scheme, perhaps, ever started by a single man. The city was proud of it. Like Augustus, he had found it brick, and left it marble.
Yet, in reality, he was no richer. The largest owner, probably, of house property in the world, he could but just pay his way at his hotel. Although he had a fine country house (which old Romy had purchased) in the suburbs, he never used it—it was let. He preferred a hotel as a single man because there was no trouble to look after servants, etc. He lived in the most economical manner—being obliged to, in fact.
Yet this very economy increased the popular belief in his riches. He was a miser. Give a man that name, let it once stick to him, and there is no limit to the fables that will be eagerly received as truth. Give a dog a bad name and hang him. Call a man a miser, and, if he is so inclined, he can roll in borrowed money, dine every day on presents of game and fish, and marry any one he chooses. I only wish I had the reputation.
No one listened to Sternhold’s constant reiteration of what was true—that he was really poor. It was looked upon as the usual stock-in-trade language of a miser. His fame spread. Popular rumour magnified and magnified the tale till it became like a chapter from the Arabian Nights.
After all, there was some grain of truth in it. If he could have grasped all that was his, he would have surpassed all that was said about his riches.
At last the Stirmingham, Daily News hit upon a good idea to out-distance its great rival the Stirmingham Daily Post. This idea was a “Life of Sternhold Baskette, the Miser of Stirmingham.” After, the editor had considered a little, he struck out “miser,” and wrote “capitalist”—it had a bigger sound.
The manuscript was carefully got up in secret by the able editor and two of his staff, who watched Sternhold like detectives, and noted all his peculiarities of physiognomy and manner. They knew—these able editors know everything—that the public are particularly curious how much salt and pepper their heroes use, what colour necktie they wear, and so on. As the editor said, they wanted to make Sternhold the one grand central figure—perfect, complete in every detail. And they did it.
They traced his origin and pedigree—this last was not quite accurate, but near enough. They devoted 150 pages to a mere catalogue of his houses, his streets, his squares, club-houses, theatres, hotels, railways, collieries, ironworks, nail factories, estates, country mansions, etc. They wrote 200 pages of speculations as to the actual value of this enormous property; and modestly put the total figure at “something under twenty millions, and will be worth half as much again in ten years.” They did not forget the building leases; when these fell in, said the memoir, he or his heirs would have an income of 750,000 pounds per annum.
They carefully chronicled the fact that the capitalist had never married, that he had no son or daughter, that he was growing old, or, at least, past middle age, and had never been known to recognise any one as his relation (having, in fact, shipped the whole family to America). What a glorious thing this would be for some lucky fellow! They finished up with a photograph of Sternhold himself. This was difficult to obtain. He was a morose, retiring man—he had never, so far as was known, had his portrait taken. It was quite certain that no persuasion would induce him to sit for it. The able editor, however, was not to be done. On some pretext or other Sternhold was got to the office of the paper, and while he sat conversing with the editor, the photographer “took him” through a hole made for the purpose in the wooden partition between the editor’s and sub-editor’s room. As Sternhold was quite unconscious, the portrait was really a very good one. Suddenly the world was taken by storm with a “Life of Sternhold Baskette, the Capitalist of Stirmingham. His enormous riches, pedigree, etc, 500 pages, post octavo, illustrated, price 7 shillings 6 pence.”
The able editor did not confine himself to Stirmingham. Before the book was announced he made his London arrangements, also with the lessees of the railway bookstalls. At one and the same moment of time, one morning Stirmingham woke up to find itself placarded with huge yellow bills (the News was Liberal then—it turned its coat later on—and boasted that John Bright had been to the office), boys ran about distributing handbills at every door, men stood at the street corners handing them to everybody who passed.
Flaring posters were stuck up at every railway station in the kingdom; ditto in London. The dead walls and hoardings were covered with yellow paper printed in letters a foot long. Three hundred agents, boys, girls, and men, walked all over the metropolis crying incessantly “Twenty Millions of Money,” and handing bills and cards to every one. The Athenaeum, Saturday Review, Spectator, and Times; every paper, magazine, review; every large paper in the country had an advertisement. The result was something extraordinary.
The name of Sternhold Baskette was on everybody’s lips. His “Twenty Millions of Money” echoed from mouth to mouth, from Land’s End to John o’ Groats. It crossed the Channel, it crossed the Alps, it crossed the Atlantic and the Pacific. It was heard on the Peak of Teneriffe, and in the cities of India.
The New York firms seized on it as a mine of wealth. The book, reprinted, was sold from the Hudson River to the Rocky Mountains, and to the mouth of the Mississippi for twenty cents. The circulation was even larger in the United States than in Britain, for there everybody worshipped the dollar. The able editor made his fortune.