Provoke. Geoff Tuff
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FROM THE BEST SELLING TEAM THAT BROUGHT YOU DETONATE
Provoke
HOW LEADERS SHAPE THE FUTURE BY OVERCOMING FATAL HUMAN FLAWS
GEOFF TUFF
STEVEN GOLDBACH
ILLUSTRATIONS BY TOM FISHBURNE
Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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Library of Congress Cataloging-in-Publication Data
Names: Tuff, Geoff, 1970- author. | Goldbach, Steve, 1973- author.
Title: Provoke : how leaders shape the future by overcoming fatal human flaws / Geoff Tuff, Steven Goldbach.
Description: Hoboken, New Jersey : Wiley, [2021] | Includes index.
Identifiers: LCCN 2021020639 (print) | LCCN 2021020640 (ebook) | ISBN 9781119764472 (cloth) | ISBN 9781119787556 (adobe pdf) | ISBN 9781119787549 (epub)
Subjects: LCSH: Leadership. Classification: LCC HD57.7 .T865 2021 (print) | LCC HD57.7 (ebook) | DDC 658.4/092—dc23
LC record available at https://lccn.loc.gov/2021020639
LC ebook record available at https://lccn.loc.gov/2021020640
Back Cover Cartoon: © Tom Fishburne
Cover design: Paul McCarthy
For our families: Martha, Michelle, our kids, our siblings, and especially our parents, who originally provoked us to look at the world inquisitively.
INTRODUCTION
Kids love rollercoasters.
Not all kids, and not all rollercoasters … but by and large they just love them.
Although they exhibit patience for nothing else, they are willing to wait in a long line just to get a few minutes of thrill. They smile with glee as the car grinds and clacks up the track at a snail's pace, anticipating the hair-raising freefall that comes on the other side when all that potential energy is converted to kinetic. Many of them even put up their hands as the car moves from one phase to the next to increase the thrill level, testing the safety design of the harness that is keeping them inside. Not knowing precisely what's coming doesn't scare them. It excites them.
In adulthood, it's safe to say one's relationship with rollercoasters changes. There are some who still love them, but our (albeit unscientific) experience suggests it becomes a smaller and smaller proportion of the population as we age. For those who do not enjoy rollercoasters, the thrill is gone and the experience is quite literally the opposite of the glee of youth. Instead of eyes wide open, looking around at the world and what's to come, the eyes stay clamped shut in the hope that not seeing will make the experience less painful. Instead of testing the boundaries of the safety system by raising your arms, riders freeze in place, white-knuckling the safety bar, fingernails dug in, just praying for a return to stable