Эффективность взаимоотношений с потребителями продукции. Сергей Каледин

Эффективность взаимоотношений с потребителями продукции

стремится удовлетворить свою потребность, во-вторых, он ищет определенную выгоду, выбирая конкретную марку, в-третьих, каждый продукт рассматривается как совокупность свойств, необходимых для удовлетворения его потребности.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «Литрес».

Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу