Практический PR. Как стать хорошим PR-менеджером (версия 3.0). Андрей Мамонтов

Практический PR. Как стать хорошим PR-менеджером (версия 3.0)

ниже темам добавляйте значительно больше деталей, чем для деловых СМИ.

Конец ознакомительного фрагмента.

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу