The Ladies' Paradise. Emile Zola
control over the prices fixed upon in order to prevent Bouthemont from selling at too small a profit for the sole purpose of increasing the sales. Moreover, all his former anxiety reappeared in the presence of these advertising combinations which he did not understand, and he ventured to display his repugnance by remarking:
"If we sell it at five francs twelve sous, it will be like selling it at a loss, as we must allow for our expenses, which are considerable. It would fetch seven francs anywhere."
At this Mouret got angry. Striking the silk with his open hand he exclaimed excitedly: "I know that, that's why I want to give it to our customers. Really, my dear fellow, you'll never understand women's ways. Don't you see that they'll fight together over this silk?"
"No doubt," interrupted the other, obstinately, "and the more they buy, the more we shall lose."
"We shall lose a few sous on the stuff, very likely. But what can that matter, if in return we attract all the women here, and keep them at our mercy, fascinated, maddened by the sight of our goods, emptying their purses without thinking? The principal thing, my dear fellow, is to inflame them, and for that purpose you must have an article which will flatter them and cause a sensation. Afterwards, you can sell the other articles as dear as they are sold anywhere else, they'll still think yours the cheapest. For instance, our Golden Grain, that taffetas at seven francs and a half, sold everywhere at the same price, will go down as an extraordinary bargain, and suffice to make up for the loss on the Paris Delight. You'll see, you'll see!"
He was becoming quite eloquent. "Don't you understand?" he resumed, "In a week's time from to-day I want the Paris Delight to effect a revolution in the market. It's our master-stroke, which will save us and send our name everything. Nothing else will be talked of; that blue and silver selvage will be known from one to the other end of France. And you'll hear the furious complaints of our competitors. The small traders will lose another wing by it. Yes, we shall have done for all those slop-sellers who are dying of rheumatism in their cellars!"
The shopmen checking the goods round-about were listening and smiling. Mouret liked to talk in this way without contradiction. Bourdoncle yielded once more. However, the case of silk was now empty and two men were opening another.
"It's the manufacturers who are vexed," now said Bouthemont. "At Lyons they are all furious with you, they pretend that your cheap trading is ruining them. You are aware that Gaujean has positively declared war against me. Yes, he has sworn to give long credits to the little houses rather than accept my prices."
Mouret shrugged his shoulders. "If Gaujean doesn't behave sensibly," he replied, "Gaujean will be floored. What do they all complain of? We pay ready money and we take all they can make; it's strange if they can't work cheaper at that rate. Besides, the public gets the benefit, and that's everything."
The shopman now began emptying the second case, whilst Bouthemont checked the pieces by the invoice. Another employee at the end of the counter then marked them in plain figures, and the checking finished, the invoice, signed by the manager, had to be sent to the chief cashier's office. For another minute Mouret continued looking at the work, at all the activity around this unpacking of goods which threatened to drown the basement; then, never adding a word but with the air of a captain satisfied with his men, he went off, again followed by Bourdoncle.
They slowly crossed the basement floor. The air-holes placed at intervals admitted a pale light; while in the dark corners, and along the narrow corridors, gas was constantly burning. In these corridors were the reserves, large vaults closed with iron railings, containing the surplus goods of each department. As he passed along Mouret glanced at the heating apparatus which was to be lighted on the following Monday for the first time, and at the firemen guarding a giant gas-meter enclosed in an iron cage. The kitchen and dining-rooms, old cellars turned into habitable apartments, were on the left near the corner of the Place Gaillon. At last, right at the other end of the basement, he arrived at the delivery office. Here, all the purchases which customers did not take away with them, were sent down, sorted on tables, and placed in compartments each of which represented a particular district of Paris; then by a large staircase opening just opposite The Old Elbeuf, they were sent up to the vans standing alongside the pavement. In the mechanical working of The Ladies' Paradise, this staircase in the Rue de la Michodière was ever disgorging the goods devoured by the slide in the Rue Neuve-Saint-Augustin, after they had passed through the mill of the counters up above.
"Campion," said Mouret to the delivery manager, a retired sergeant with a thin face, "why weren't six pairs of sheets, bought by a lady yesterday about two o'clock, delivered in the evening?"
"Where does the lady live?" asked the employee.
"In the Rue de Rivoli, at the corner of the Rue d'Alger – Madame Desforges."
At this early hour the sorting tables were yet bare and the compartments only contained a few parcels left over night. Whilst Campion was searching amongst these packets, after consulting a list, Bourdoncle looked at Mouret, reflecting that this wonderful fellow knew everything, thought of everything, even when he was supposed to be amusing himself. At last Campion discovered the error; the cashiers' department had given a wrong number, and the parcel had come back.
"What is the number of the pay-desk that debited the order?" asked Mouret: "No. 10, you say?" And turning towards his lieutenant, he added: "No. 10; that's Albert, isn't it? We'll just say two words to him."
However, before starting on a tour round the shops, he wanted to go up to the postal order department, which occupied several rooms on the second floor. It was there that all the provincial and foreign orders arrived; and he went up every morning to see the correspondence. For two years this correspondence had been increasing daily. At first occupying only a dozen clerks, it now required more than thirty. Some opened the letters and others read them, seated on either side of the same table; others again classified them, giving each one a running number, which was repeated on a pigeon-hole. Then when the letters had been distributed to the different departments and the latter had delivered the articles ordered, these articles were placed in the pigeon-holes as they arrived, in accordance with running numbers. Nothing then remained but to check and pack them, which was done in a neighbouring room by a squad of workmen who were nailing and tying up from morning to night.
Mouret put his usual question: "How many letters this morning, Levasseur?"
"Five hundred and thirty-four, sir," replied the chief clerk. "After the new sale has begun on Monday, I'm afraid we sha'n't have enough hands. Yesterday we were driven very hard."
Bourdoncle expressed his satisfaction by a nod of the head. He had not reckoned on five hundred and thirty-four letters arriving on a Tuesday. Round the table, the clerks continued opening and reading the letters, the paper rustling all the time, whilst before the pigeon-holes the various articles ordered began to arrive. This was one of the most complicated and important departments of the establishment, and the rush was continual, for, strictly speaking, all the orders received in the morning ought to be sent off the same evening.
"You shall have whatever more hands you want," replied Mouret, who had seen at a glance that the work of the department was well done. "When there's work," he added, "we never refuse the men."
Up above, under the roof, were the bedrooms occupied by the saleswomen. However, Mouret went downstairs again and entered the chief cash office, which was near his own. It was a room with a glazed partition in which was a metal-work wicket, and it contained an enormous safe, fixed in the wall. Two cashiers here centralised the receipts which Lhomme, the chief cashier of the sales' service, brought in every evening; and with these receipts they discharged the current expenses, paid the manufacturers, the staff, all the people indeed who lived by the house. Their office communicated with another, full of green cardboard boxes, where some ten clerks checked the innumerable invoices. Then came yet a third office, the clearing-house, so to say, where six young men bending over black desks, with quite a collection of registers behind them, made up the commission accounts of the salesmen, by checking the debit notes. This department but recently organized did not as yet work particularly well.
Mouret and Bourdoncle crossed the cashier's office and the invoice room and when they passed into the third office the young men there, who were laughing and joking together, started with surprise. Mouret, without reprimanding