Orchestrating Experiences. Chris Risdon
for the Workshop
CHAPTER 4 Orienting Around Journeys
There Are Many Types of Journeys
Journeys Are Valuable to Everyone
Journey: The Hub of Empathy and Understanding
Unpacking End-to-End Experiences
PART II: INSIGHTS AND POSSIBILITIES
Learning Your Customers’ Stories
Making Sense of What You Learned
CHAPTER 5 WORKSHOP Experience Mapping
CHAPTER 6 Defining Experience Principles
Crafting for Adoption and Impact
CHAPTER 6 WORKSHOP Experience Principles Refinement
CHAPTER 7 Identifying Opportunities
Opportunities Are Not Solutions
Opportunities, Intent, and Timing
CHAPTER 7 WORKSHOP Opportunity Identification and Prioritization
CHAPTER 8 Generating and Evaluating Ideas
CHAPTER 8 WORKSHOP From Ideas to Narratives