Managing Marketing: Guidelines for Practice Success. American Dental Association
Calculating Return on Investment (ROI)
Dos and Don’ts of Dental Logos
Identifying Marketing Activities and Tactics
Launching Your Marketing Strategy
Checklist For Launching A Marketing Strategy
Calculating Return on Investment (ROI)
Custom versus Template Websites
Sample Website Development Agreement
Checklist For Creating Effective Website Content
Sample Photography/Image Release
Sample Authorization Form For Use or Disclosure of Patient Information
Considerations When Outsourcing Development
Safeguarding Patient Information
Search Engine Optimization (SEO)
Evaluating Website Performance
Checklist For Engaging in Social Media
Sample Content Calendar – Dental Topics
Sample Content Calendar – Non-Dental Topics