Outrageous Advertising That's Outrageously Successful. Bill Glazer
href="#litres_trial_promo">the automotive training institute advertorial
the gage menswear placemat letter
6) Going The Extra Mile For Extra Money
7) Harnessing The Power Of Testimonials
accu-tax advertisement in a community supplement newspaper
free wallet coupon in the gage nickel mailer
scott tucker’s ‘babe’ tear sheet mailing
8) Using Premiums To Skyrocket Response
the perceived value of premiums
connecting the premium to the OUTRAGEOUS campaign
premiums as part of more than one offer
premiums to increase referrals
9) Reminding Sequentially Until They Buy
increase results…double your response!
dean killingbeck’s cold birthday mailing
farmers merchant bank campaign
what i did in 2000; taking advantage of a news event
specifically targeting lost customers
the gage lost customer campaign
10) Swiping Ideas And Deploying Them Into Your Business
the many sources of ethical s&d
example #1 - the crayon letter
example #4 - pill bottle mailing
example #5 - file folder mailing
11) Celebrating Holidays & Special Occasions
why people respond better to holidays & special occasions
the power of the anniversary promotion
yanik silver’s succinct marketing planning calendar
example #1 - valentine’s day taj mahal postcard
example #2 - ben glass’s 4th of July wallet mailing