От спама до любви. Как email-рассылки, мессенджеры и соцсети могут стать ключом к сердцу клиента. Глеб Леонидович Кащеев

От спама до любви. Как email-рассылки, мессенджеры и соцсети могут стать ключом к сердцу клиента

От спама до любви. Как email-рассылки, мессенджеры и соцсети могут стать ключом к сердцу клиента - Глеб Леонидович Кащеев

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      Примечания

      1

      От английского costs – «издержки». – Здесь и далее примеч. ред.

      2

      Расчетный показатель, позволяющий оценить уровень рыночной недооцененности или переоцененности акций.

      3

      http://www2.bain.com/Images/BB_Prescription_cutting_costs.pdf

      4

      https://hbswk.hbs.edu/archive/the-economics-of-e-loyalty

      5

       https://newsroom.accenture.com/news/members-of-customer-loyalty-programs-generate-significantly-more-revenue-for-retailers-than-do-non-members-accenture-research-finds.htm

      6

       http://currents.rosetta.com/2015/03/why-engaged-customers-are-your-best-customers-facts-figures-on-the-value-of-engagement/

      7

       https://kitewheel.com/press-releases/new-independent-study-reveals-major-disconnect-brands-todays-connected-consumers/

      8

      https://www.the-cma.org/Contents/Item/Display/327325

      9

      https://www.rbc.ru/business/14/02/2017/589d97a49a7947e189fe2459

      10

      https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti

      11

      https://romir.ru/press/rambler-eksperty-rasskazali-ob-otnoshenii-rossiyan-k-kartam-loyalnosti

      12

      Годин Сет. Фиолетовая корова. М.: МИФ, 2018. 176 с.

      13

      Permission marketing: turning strangers into friends, and friends into customers / Seth Godin. New York: Simon & Schuster, 1999.

      14

      https://www.visioncritical.com/blog/keep-customers-happy-infographic

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