The Innovation Ultimatum. Steve Brown

The Innovation Ultimatum - Steve Brown


Скачать книгу
233

      238  234

      239  235

      240 236

      241 237

      242 238

      243  239

      244  240

      245  241

      246  242

      247  243

      248  244

      249  245

      250  246

      251  247

      252  248

      253  249

      254  250

      255  251

      256  252

      257  253

      258  254

      259  255

      260  256

      261  257

      262  258

      263  259

      264  260

      265  261

      266  262

      267  263

      268  265

      269  266

      270  267

      271  268

      272  269

      273  270

      274  271

      275  272

      276  273

      277  274

      278  275

      279  276

      280  277

      281  278

      282  279

      283  281

      284  282

      285  283

      286 284

      287 285

      288 286

      289 287

      290 288

      291 289

      292 290

      293 291

      294 292

      295 293

      296 294

      297 295

      298 296

      299 297

      300 298

      301  299

      Would you like to know a secret about the future?

      The future isn't fixed. There is not a single future that we are all running toward, helpless to do anything about. The future is built every day by the actions of people and organizations. This is why it is so important to be an active participant in the future. People should not be passive. No organization should sit back and let the future happen to them—that never ends well. The first step to becoming an active participant in your future is gaining knowledge, and this book is a great place to start.

      All too often when people learn about the future it is cloaked in a shroud of fear and dread. Artificial Intelligence. Blockchain. Augmented Reality. The Internet of Things. 5G networks. Autonomous Machines. Each of these advances will reshape the world. No industry will be untouched. But these changes are not organization-ending events. These transformative technologies don't mean the end to your business or organization. They will however mean that you will need to adapt and to prepare your teams for change. By learning about these technologies today, understanding their possible and potential impact, you can prepare for tomorrow.

      Would you like to know another secret about the future?

      Fear makes you stupid. When humans are fearful, their brains can only make one of three decisions: Fight. Flight. Freeze. We have all seen really poor business and life decisions that have been made during these three paralyzing states. Knowledge and informed commentary about the future can help to dispel this fear.

      Beware of anyone who tells you that you should be scared of the future. Instantly be suspicious of anyone who tells you that because of some technology, the world will never be the same again and that you are powerless to do anything about it. Ultimately, what this person is trying to do is disempower you, to scare you into making poor decisions, or worse … to frighten you into inaction.

      This is the power of Steve Brown's work as a futurist. He has spent years empowering organizations to make well informed decisions about the future. Sometimes they might be difficult decisions, but ultimately his goal is to give organizations the vision and perspective to not only plan for the future but get excited about it. This book is a valuable tool for people to become informed about the future and begin the necessary conversations about how to prepare for—and thrive in—the coming tomorrows.

      Brian David Johnson, author and futurist

      Arizona State University

      Innovate—or die.

      This business maxim has never been truer than it is today. Consumers are demanding and fickle. Their expectations are set by the best and most recent experiences they've had. They have no tolerance for companies that skate by and that don't constantly strive for excellence. Consumers expect brands


Скачать книгу