According to Plato. Frank Frankfort Moore

According to Plato - Frank Frankfort Moore


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not engaged to marry a Duke is practically universal. Well, I’ll take good care to let the public know more about my client, and she may be engaged to marry the Duke after all—perhaps she may even marry a member of the Stock Exchange itself. But you mustn’t suppose that my clients are exclusively ladies.”

      “Ladies? ladies? oh, no, Mr. Bateman, I am sure we should never suppose that they were ladies,” said Lady Severn.

      “They are not,” said Mr. Bateman. “Only a few days ago an honest but obscure tradesman placed himself in my hands. The fact is that he has laid in an absurdly large stock of High Church literature as well as ornaments, and he cannot get rid of them. The stupid man has not acumen enough to perceive that all he has got to do in order to get his name into every paper in the Kingdom, with a portrait in the Weeklies and a stereo-block in the Evening editions, is to disturb a Low Church congregation, and insist on being prosecuted as a brawler. If he succeeds in getting prosecuted into popularity he may double his already large stock and yet be certain of getting rid of it all within a week of his first appearance at the Police Court.”

      “You are certainly making an art of the business, Mr. Bateman,” said Amber. “I had no idea when I suggested to you the possibilities of an advertising agency that you would develop it to such an extent.”

      “Nor had I, Miss Amber. But I have really only reported progress to you in a few of the cases I have now before me. I have said nothing about the lady manicurist to whom I am giving a show by means of an action for libel; nor have I told you of the tooth paste to which I am going to give a start through the legitimate agency of a breach of promise case. The falling out between the two litigants—whom I may mention incidentally——”

      “Dentally,” suggested Mr. Galmyn in a low tone.

      “I beg your pardon. Oh, yes, of course. Well, dentally—to be sure, it’s a tooth paste—yes, and incidentally, are the proprietors of the article—their difference arose not upon the actual merits of the tooth paste, for every love letter that will be read in court will contain a handsome acknowledgment of the fact that the article is superior to any in the market—no, the misunderstanding arose through—as the counsel for the defence will allege—the lady’s head having been completely turned by the compliments which she received from her friends upon the marvellous change in her appearance since she was induced to use the Tivoli Toothicum, the new preparation for the teeth and gums. Oh, believe me, the ordinary system of advertising is obsolete. By the way, I wonder if you know any one who is acquainted with a young Australian lately come to London. His name is Mr. Winwood—Pierce Winwood.”

      “Why, Guy Overton was talking to us to-day about this very person,” said Amber. “Is it possible that he has placed himself in your hands, Mr. Bateman?”

      “Not yet—not yet. I only heard about him yesterday. I hope that he will enter his name on my books. I am very anxious to get a good Colonial Clientele. The way the chances of first-class Colonials have been frittered away in this country makes the heart of any one with the true feelings of an Imperialist to bleed. I know that I can do everything for this Mr. Winwood, but, of course, though I can advertise others, I cannot advertise myself—no, I can only trust to my friends to do that for me.”

      “So that on the whole you have your hands pretty full just now?” said Amber.

      “Pretty full? My dear Miss Amber, if I were engaged in no other branch of my business but the complete prospectus list, I should still have my hands full. I did not mention this list, by the way. Well, I think it will place in my hands at once the largest prospectus addressing business in the Kingdom. Good heavens! when one thinks of the thousands upon thousands of pounds at present being squandered in promiscuous prospectus posting, one is led to wonder if there is any real knowledge of this business on the part of company promoters. At present they allow their prospectuses to be thrown broadcast around; so that on an average it may be said that nine-tenths of these documents fall into the hands of intelligent—that is to say, moderately intelligent people who, of course, see at once through the schemes. Now it is clear that to let the prospectuses fall into the hands of intelligent people does positive harm.”

      “Not if they decline to be drawn,” suggested Mr. Galmyn.

      “I am discussing the question from the standpoint of the promoters, you forget, my dear Galmyn. It is plain that if the intelligent people who see through the schemes talk to their friends about the flotations, they will do the promoters’ position harm. Now, with the list which I am compiling it will be impossible for a prospectus to go astray, for my list will contain only the names of widows left with small means which they are anxious to increase, orphans left without trustees, small shopkeepers, governesses, half-pay officers, clerks and clergymen—in short only such people as know nothing about business, and who invariably skip all the small print in a prospectus, whereas, I need scarcely say, the small print is the only part of a prospectus that an intelligent person reads. The list that I am compiling is taking up a great deal of time; but I will guarantee that it does not contain half a dozen names of intelligent people. The only surprising thing is that such a list was not compiled long ago. Oh, you must pardon my egotism; I have bored you to a point of extinction, but I knew that you would be interested in hearing of my progress. I can never forget that it was you who told me that I should not waste my time but take up some enterprise demanding the exercise of such talents as I possess. I hope should you meet this Mr. Pierce Winwood, you will mention my name to him—casually, of course—as casually as possible. Good-afternoon, Lady Severn. Good-afternoon, Miss Amber. Are you coming my way, Galmyn—I can give you a lift?”

      “No, I’m going in just the opposite direction,” said Mr. Galmyn.

      Then Mr. Bateman smiled his way to the door. “What a bounder!” murmured the other man. “He has found congenial employment certainly,” said Lady Severn. “Oh, Amber, Amber, your name is Frankenstein.”

       Table of Contents

      Some days had actually passed before Amber Severn read the “time-study” on the subject of Platonic Friendship which had been confided to her by her friend Josephine. She read the quickly written and vaguely worded treatise with alternate smiles and frowns, and the last words that it contained called for a very becoming rose mantle of blushes.

      “It is so like Joe!” she muttered. “So very like Joe. And it’s all wrong—all wrong!”

      She had thrown herself in her dressing-gown on the sofa in her dressing-room hoping to have half an hour’s doze before dressing to go out to dinner; and she had found the document in the pocket of the luxurious garment of quilted satin and lace which suited her so well that her maid had often lamented the fact that the convenances of modern English Society precluded her being seen within its folds by any one except her mother and her maid.

      “It is so like Joe! And it is meant as a commentary upon my friendships. But it is wrong—wrong!” This was her thought as she lay back upon the sofa, until the pillows among which she had thrown herself surged up all about her as though they were billows of the sea.

      And then, instead of going asleep, she began to review three or four of the friendships which she had formed during the past few years—friendships which might easily have degenerated into quite another feeling, if they had not been built on a foundation very different from that which Josephine West had assumed to be the basis of friendship according to Plato.

      There was Arthur Galmyn for instance. He and she had become very friendly when they had first met the year before. He had been at Oxford with her brother and had won one of those pernicious prizes which are offered for the best poem of the year—to be more exact, for the poem which is most highly approved of by the adjudicating authorities of the University. She quickly perceived that the effect of winning this prize was, upon young Mr. Galmyn, most disquieting; for he had actually settled down as a poet on the strength of winning


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